I have a website that was receiving 300+ visitors daily before Google started rolling out their updates, now that traffic has dropped to just over 30 visitors daily. I think the problem is, I used my exact articles on the site and submitted them to article directories for backlink building, so I guess it was a duplicate content penalty I received. This site is over 2 years old and when I made it, I never knew as much about SEO then, as I know now, so I think I will be able to bring this site back from the dead pretty quickly. The site is an EMD with 6,600 exact match local searches. I made a post a few days ago looking for information if someone has ever did a total restructuring of their website before, did not get to many replies. So what I have decided to do is make a case study on this to see what the out come will be, and if I get any rankings back from it. Here is what I plan on doing: 1. Delete all the tags and categories 2. Re-naming of all posts and pages on the site 3. Add more relevant information to the existing posts and pages. Bring them up to 500+ words. 4. Re-build all tags and categories I will be starting this today. Will keep you all updated. This is my first case study, so if anyone has any suggestions, please post them.