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Case Study: Sidebar Links to Rank Internal Pages

Discussion in 'White Hat SEO' started by MatthewGraham, Mar 6, 2017.

  1. MatthewGraham

    MatthewGraham Regular Member

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    Working to rank an internal page that has fairly low traffic but a great conversion rate.

    Currently no external link building projects going on directly to that page. Added an internal link to the page we're trying to rank from the sidebar of the website. Website has ~700 pages.

    Current rankings as of 3:28 PM Eastern on 06 March, 2017
    [​IMG]

    Current traffic as of 3:28 PM Eastern on 06 March, 2017

    [​IMG]

    Will update the thread shortly on whether there are results and to what extent.
     

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  2. MatthewGraham

    MatthewGraham Regular Member

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    Update six hours later (9:09 PM U.S. Eastern): Three of ten keywords that we're tracking moved up in the SERPs.

    Will continue to monitor and update as relevant.

    [​IMG]
     
  3. darulez

    darulez Jr. VIP Jr. VIP

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    in my studies, they did not work at all.
    So I am altering menue structure on may projects.

    try to put them somewhere in content.
     
  4. Shaunm

    Shaunm Jr. VIP Jr. VIP

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    Interesting results you have there mate. Does the rest of the site have much of a backlink profile?
     
  5. MatthewGraham

    MatthewGraham Regular Member

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    Thanks for the idea. Will plan to experiment with moving links to the page into content.

    Backlink profile is decent. There are some older backlinks going to the page that is being experimented with in this thread.

    --

    Update 3. About 24 hours after initial change. Some fluctuating up and down. No clear change/trend.

    [​IMG]
     
  6. darulez

    darulez Jr. VIP Jr. VIP

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    Give Content Optimisation 72h hours to 7 days.
    And, I dont get this chart at all.
     
  7. MatthewGraham

    MatthewGraham Regular Member

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    Chart is a screenshot from Serpbook.
     
  8. terrycody

    terrycody Supreme Member

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    interested to see how it goes
     
  9. harrytwatter

    harrytwatter Newbie

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    Nice case study! Been preaching the power of internal anchor text for ages, and now that "topical relevancy" is the new fad it seems people are slowly catching on.

    Definitely experiment with in content internal links. I've seen those completely shift entire sites core keyword rankings, and not just affiliate sites but big saas companies as well.

    keep up the updates, they're much appreciated !
     
  10. MatthewGraham

    MatthewGraham Regular Member

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    Another update after about 72 hours. Has been fluctuating somewhat.

    Seems like the trend is vaguely upward. It is a fairly weak trend. Will plan to post a final update after a week from initial post. After that probably test out more contextual links instead of sidebar.

    [​IMG]
     
  11. aidenhera

    aidenhera Elite Member

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    sidebar links are bad. no need for a case. links should be surrounded by text with no exception.
     
  12. MatthewGraham

    MatthewGraham Regular Member

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    It's basically a category page. Ignoring SEO, placing it there makes sense in the context of navigation/design so will end up leaving it there either way. Will be experimenting with more contextual links soon.
     
  13. MrValdemar

    MrValdemar Newbie

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    @MatthewGraham very interesting, are the graphs and Kws only for that internal page? are you trying to rank 10 Kws using just that low traffic page?
     
  14. 710fla

    710fla Jr. VIP Jr. VIP

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