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[CASE STUDY] - My Clickbank Product + SEO

Discussion in 'Black Hat SEO' started by codo3500, Jul 26, 2012.

  1. codo3500

    codo3500 Regular Member

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    CASE STUDY

    Overview:
    I've created a Clickbank product; it's an informational eBook. It's not in an internet-related niche, I suppose you could say it's in the Health niche. I plan to rank the sales website using SEO in order to make direct sales.

    I won't be using email marketing; and in the week the product has been live in Clickbank some affiliates have begun trying to sell it; it's very little traffic, and the product is yet to make a sale.

    My Experience:
    I have agency-level experience in Design and Programming. I'm at quite a high-level in both; and could easily be on 150-200k working out of an agency. I hate having a boss however; and prefer working for myself. I also have other sources of income.

    SEO-Wise, I've ranked in some very tough niches over the years. I've always been big on buying services however, and won't be doing so much for this project.

    I designed the website myself; wrote the book; sales copy; and will be writing all articles on the Tier One myself. I'll be using a super-spun article on Tier Two which I'll be writing myself.

    The Keywords:
    I WILL be revealing the niche, after I rank. Negative-SEO is very real right now, so I won't be letting some smartass with scrapebox kill this case study. I'll not only be giving out the niche, I'll also be giving out some of my Tier One Web 2.0's so you can see how I do it.

    If anyone really wants to find the site; they could. I'm sure some of you will - so please don't give it out in the thread until I do. This is supposed to be a learning experience for everyone who follows, be fair. I understand fully that any number of bad things could happen once I give out the site, and I really don't care. At most this site could make 4k/month I predict, it's not the end of the world.

    Here are the Exact figures, for Global Search. I'll be checking my rankings on Google.com - but will be checking from Australia, so it may be out slightly until data-centers re-align .etc.

    The Site has been added to GA and GWT, it is indexed. The broad term is worth 110,000 searches per month.

    KW1 - 14,800 - currently not in the Top 1000
    KW2 - 14,800 - currently not in the Top 1000
    KW3 - 9,900 - currently not in the Top 1000
    KW4 - 8,100 - currently not in the Top 1000
    KW5 - 5,400 - currently not in the Top 1000
    KW6 - 2,900 - currently not in the Top 1000
    KW7 - 2,400 - currently not in the Top 1000
    KW8 - 1,300 - currently not in the Top 1000

    SEO Strategy:
    On-site:
    The website is hand-coded by myself. It doesn't have a CMS. It's done in PHP, with perfectly cross-browser compatible HTML/CSS. It has jQuery elements in it. The On-site isn't 100%, but it's quite close. I believe post-penguin, leaving a few 'title' tags off 'a' elements probably makes it all look a bit more natural .etc. This is just my theory, I don't have anything to back it up with.

    Off-Site:
    Tier One:
    I'll be building 20x Web 2.0 Properties, such as Weebly and Wordpress. These aren't going to be your typical 400-word with an image properties. Each will have a minimum 3000 words on them, unique images (see my image spinning technique thread), possibly some videos; and in most cases will have many pages, such as "About Me" .etc. It will look like a REAL blog in all cases.

    I will also be creating roughly 20 High-PR Niche-Relevant Do-Follow Low-OBL Blog Comments. These aren't easy to find; but in my experience are incredibly powerful. I'll be doing A LOT of harvesting with scrapebox then culling lists to make this happen.

    Tier Two:
    I'll be creating roughly 200 Web 2.0 Properties, all using articles from a super-spun master article I will be making. This will be human readable and grammatically correct; if anyone is truly interested in this method, I'll post it when I get some time; but it's modeled off what ExpertPeon has been doing.

    I'll be paying someone to manually create these properties, and they'll be inserting video's, images, and also many of them will have multiple articles and look like real blogs.

    I'll also be Social Bookmarking for the Tier Two, but I'll only be doing a maximum of 5 bookmarks, randomly chosen from a huge amount of sites. I'm yet to decide if I'll just pay someone to do this, or buy a program. I won't be going overboard with this.

    Tier Three:
    - 5000 wikilinks from an ultra-spun article (different one to Tier Two)
    - 5000 articles from an ultra-spun article (different one to Tier Two)
    - 100,000 Low-OBL links from blackhatlinks.com (I'm not affiliated with them)

    Additional Services:
    I'll be using a package from Vita-rank purely for diversity. The real fire-power will be coming from the Web 2.0's at Tier One which have been supercharged full of link-juice, but I've used the Vita-Rank service before (I'm not affiliated with them) and found it has excellent diversity; much more than I can be bothered to do.

    Other Info:
    This is using a niche-relevant (contains main keyword) domain I won at a GoDaddy Auction, it's 2 years old, but has no links pointing to it.

    Competition:
    #1 - Majestic says: 35 citation, 34 trust. Has 400 referring domains, 1600 backlinks. Is a sub-page of a site.
    #2 - Majestic Says: 38 citation, 34 trust. Has 150 referring domains, 350 backlinks. Is a sub-page of about.com - so huge domain authority, but it's just a page.

    Expected Results:
    No Idea!!! I'd like to be ranking #1 for most keywords within 3 months, and have to do minimal up-keep after that. I'll be doing this slowly, and will keep you all updated as I build links. I'm using insane quality, but I think that's how it should be done for long-term strategies.

    I'll be informing you of the following:
    - Rankings
    - Traffic
    - Sales

    Let me know your thoughts guys! I'll keep you all updated a couple of times per week. Will be beginning my linkbuilding campaign tonight with my Tier 1 (it'll take a few days to knock out due to other work commitments).
     
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  2. HatIsBlacked

    HatIsBlacked Regular Member

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    is there demand for the info in the ebook itself?
     
  3. xTiger

    xTiger Junior Member

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    Hope it will go viral mate, good luck :)
     
  4. codo3500

    codo3500 Regular Member

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    That's a hard one to say. The info is solid; the design is perfect for conversion; but ultimately whether or not the book will sell at the set price, is impossible to know.

    Adwords isn't an option; it's too costly in this niche, and I was denied due to it being a thin sales page.
     
  5. HatIsBlacked

    HatIsBlacked Regular Member

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    so you wrote an ebook without having any sense if there is consumer demand for its contents
    then you went out and did all this work creating a website to promote it.

    since its a health book, are you an authority in the subject? a doctor? a licensed medical professional?

    convince me why do i need this book.
     
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    Last edited: Jul 26, 2012
  6. danko6

    danko6 Regular Member

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    I will follow your progress.
    Have you thought about advertising on facebook.
    Inexpensive and effective :)
     
  7. MikeHunt00

    MikeHunt00 Registered Member

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    Hi, im still very new to seo so im sorry if this is a dumb question.

    What is the purpose of building the blogs/accounts.....do they count as back links and how much of an effect does it have on google rankings and traffic?
     
  8. Blaatje

    Blaatje Power Member

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    Interested in how you are creating the master article.
     
  9. jfree

    jfree Junior Member

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    Good luck with this ,,
     
  10. traged

    traged Power Member

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    Yep i am interested as well cause content is my biggest problem and i dont want to pay for it...
     
  11. codo3500

    codo3500 Regular Member

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    It's vague to say it's in the health niche. I carried out proper research; yet as with all Clickbank products, it has been talked up in the Sales Pitch.

    For most markets, no-one truly knows if a product will sell. I've written eBooks related to fitness and nutrition before, this is related. They done very well, and to this day I get testimonials from peoples whose lives I have changed in a very positive way; I predominantly have worked as a ghost-writer however. I'm not qualified with any degree; but I see degrees as just a piece of paper, all of the knowledge learned in a course can be learned online.

    Why do you need this product? Quite simple. It is a concise summation of a collective of information which is too vast for the typical man to decipher - much like any product on CB, we're just filtering through already-known information, keeping the good bits, and attempting to adjust this information into something new and slightly better than what is currently available.

    The traffic would be minimal - it's all about the backlinks. A backlink from a niche-relevant blog is always going to be powerful, if it has more backlinks going to it, then it'll be even more powerful.
    I'll post the info up shortly.