[Case Study] Maximizing the Potential of Google Discover

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roydan said:
This was planned to be a short case study, showing what I found to drive more traffic from Google Discover.
First of all, this is the data I’m basing my observation of:

View attachment 254944

Do you see all of these peaks at the beginning? These are articles on one of my sites that performed very well on Google Discover. ‘Very well’, of course, is relative, so bear that in mind. Somewhere in July 2022, I started getting traffic more consistently, which is great for me, but it makes it harder to differentiate between articles just by looking at the graph, so you have to take my word for some of my observations.

What’s Google Discover?
Google Discover is some sort of mobile feed of content from around the web that Google makes for you based on your interests.

Any Special Requirements?
To be featured on Discover, your site have to be “whitelisted”. Additionally each post on Google Discover must have an image which is at least 1200px wide, so make sure your featured image is at least 1200px wide.

Moving on...
Anyway, I analyzed the articles that performed above average, and these are the things that differentiated them from other content on that site:

  • They will interest any single one of my users.
  • They are broad yet very relevant to my audience.
  • They are written very well.
  • Most of them are lists (random numbers work better than the usual top 10)
  • They are comprehensive but not exhausting - no fluff whatsoever!
  • They are not optimized for search, but would be a nice youtube video if I had filmed them - I hope you get what I mean by that.

You need to understand that if your post doesn’t bring a good CTR, it’ll get 300-400 impressions, and Google won’t show it again.

There are two things you can optimize for good CTR:
  • Headline
  • Featured Image
The headline on Discover is longer than in Search, don’t be afraid to go over the character limit if you thought of a good one.

This is your time to be clickbaity, but make sure your headline represents the content.
  • 5 Different Ways to Get Infinite Ammo in Doom 95
  • These are the Best 17 (and a half) Supercars of All Time
  • Have a Baby? This Simple Test Will Tell if They’re Gonna Have ADHD
  • Stay A While and Listen. Have You Heard Deckard Cain’s Rap Song?

Your featured image can make or break your feature on Discover. Do not half-ass it. Make it pop, add some text, and make it awesome! AI-Generated Images also work very well for some reason. Just make sure they’re good.



When I applied everything that I learned (and got a bit lucky), this is what I got:

View attachment 254945

I’m still experimenting with it, and I’ll post updates in this thread if I find anything worth sharing.


If you're interested in my method of getting a site into Google Discover, let me know, and I can write a guide for that.
Click to expand...
Excellent information.Thanks for sharing,bro.

Yes,a detailed guide would be very much appreciated.
 
roydan said:
This was planned to be a short case study, showing what I found to drive more traffic from Google Discover.
First of all, this is the data I’m basing my observation of:

View attachment 254944

Do you see all of these peaks at the beginning? These are articles on one of my sites that performed very well on Google Discover. ‘Very well’, of course, is relative, so bear that in mind. Somewhere in July 2022, I started getting traffic more consistently, which is great for me, but it makes it harder to differentiate between articles just by looking at the graph, so you have to take my word for some of my observations.

What’s Google Discover?
Google Discover is some sort of mobile feed of content from around the web that Google makes for you based on your interests.

Any Special Requirements?
To be featured on Discover, your site have to be “whitelisted”. Additionally each post on Google Discover must have an image which is at least 1200px wide, so make sure your featured image is at least 1200px wide.

Moving on...
Anyway, I analyzed the articles that performed above average, and these are the things that differentiated them from other content on that site:

  • They will interest any single one of my users.
  • They are broad yet very relevant to my audience.
  • They are written very well.
  • Most of them are lists (random numbers work better than the usual top 10)
  • They are comprehensive but not exhausting - no fluff whatsoever!
  • They are not optimized for search, but would be a nice youtube video if I had filmed them - I hope you get what I mean by that.

You need to understand that if your post doesn’t bring a good CTR, it’ll get 300-400 impressions, and Google won’t show it again.

There are two things you can optimize for good CTR:
  • Headline
  • Featured Image
The headline on Discover is longer than in Search, don’t be afraid to go over the character limit if you thought of a good one.

This is your time to be clickbaity, but make sure your headline represents the content.
  • 5 Different Ways to Get Infinite Ammo in Doom 95
  • These are the Best 17 (and a half) Supercars of All Time
  • Have a Baby? This Simple Test Will Tell if They’re Gonna Have ADHD
  • Stay A While and Listen. Have You Heard Deckard Cain’s Rap Song?

Your featured image can make or break your feature on Discover. Do not half-ass it. Make it pop, add some text, and make it awesome! AI-Generated Images also work very well for some reason. Just make sure they’re good.



When I applied everything that I learned (and got a bit lucky), this is what I got:

View attachment 254945

I’m still experimenting with it, and I’ll post updates in this thread if I find anything worth sharing.


If you're interested in my method of getting a site into Google Discover, let me know, and I can write a guide for that.
Click to expand...
Congratulations, your work is on the right track.
I've been doing this for years. I have 13 websites, but I have always done my work in Turkish. If I get a chance, I plan to set up a website in English. I will help those who are wondering. Don't be afraid to post 2 3 titles. Even if there is no AMP, pay attention to the site speed. Use 1280x720 weighted images. Use the right keyword.
 

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roydan said:
This was planned to be a short case study, showing what I found to drive more traffic from Google Discover.
First of all, this is the data I’m basing my observation of:

View attachment 254944

Do you see all of these peaks at the beginning? These are articles on one of my sites that performed very well on Google Discover. ‘Very well’, of course, is relative, so bear that in mind. Somewhere in July 2022, I started getting traffic more consistently, which is great for me, but it makes it harder to differentiate between articles just by looking at the graph, so you have to take my word for some of my observations.

What’s Google Discover?
Google Discover is some sort of mobile feed of content from around the web that Google makes for you based on your interests.

Any Special Requirements?
To be featured on Discover, your site have to be “whitelisted”. Additionally each post on Google Discover must have an image which is at least 1200px wide, so make sure your featured image is at least 1200px wide.

Moving on...
Anyway, I analyzed the articles that performed above average, and these are the things that differentiated them from other content on that site:

  • They will interest any single one of my users.
  • They are broad yet very relevant to my audience.
  • They are written very well.
  • Most of them are lists (random numbers work better than the usual top 10)
  • They are comprehensive but not exhausting - no fluff whatsoever!
  • They are not optimized for search, but would be a nice youtube video if I had filmed them - I hope you get what I mean by that.

You need to understand that if your post doesn’t bring a good CTR, it’ll get 300-400 impressions, and Google won’t show it again.

There are two things you can optimize for good CTR:
  • Headline
  • Featured Image
The headline on Discover is longer than in Search, don’t be afraid to go over the character limit if you thought of a good one.

This is your time to be clickbaity, but make sure your headline represents the content.
  • 5 Different Ways to Get Infinite Ammo in Doom 95
  • These are the Best 17 (and a half) Supercars of All Time
  • Have a Baby? This Simple Test Will Tell if They’re Gonna Have ADHD
  • Stay A While and Listen. Have You Heard Deckard Cain’s Rap Song?

Your featured image can make or break your feature on Discover. Do not half-ass it. Make it pop, add some text, and make it awesome! AI-Generated Images also work very well for some reason. Just make sure they’re good.



When I applied everything that I learned (and got a bit lucky), this is what I got:

View attachment 254945

I’m still experimenting with it, and I’ll post updates in this thread if I find anything worth sharing.


If you're interested in my method of getting a site into Google Discover, let me know, and I can write a guide for that.
Click to expand...
100% Interested. Write it up :)
 
roydan said:
There you go:

[Method] How to get your site on Google Discover

Google Discover is the Google News equivalent for non-news sites. It is a feed of content from around the web. It can potentially bring hundreds of thousands of users to your site, regardless of whether your site ranks well on Google Search. Most of this type of traffic comes from the US on...
www.blackhatworld.com
Click to expand...
thank you very much, i will be and i will come back here to give a testimonial
 
roydan said:
This was planned to be a short case study, showing what I found to drive more traffic from Google Discover.
First of all, this is the data I’m basing my observation of:

View attachment 254944

Do you see all of these peaks at the beginning? These are articles on one of my sites that performed very well on Google Discover. ‘Very well’, of course, is relative, so bear that in mind. Somewhere in July 2022, I started getting traffic more consistently, which is great for me, but it makes it harder to differentiate between articles just by looking at the graph, so you have to take my word for some of my observations.

What’s Google Discover?
Google Discover is some sort of mobile feed of content from around the web that Google makes for you based on your interests.

Any Special Requirements?
To be featured on Discover, your site have to be “whitelisted”. Additionally each post on Google Discover must have an image which is at least 1200px wide, so make sure your featured image is at least 1200px wide.

Moving on...
Anyway, I analyzed the articles that performed above average, and these are the things that differentiated them from other content on that site:

  • They will interest any single one of my users.
  • They are broad yet very relevant to my audience.
  • They are written very well.
  • Most of them are lists (random numbers work better than the usual top 10)
  • They are comprehensive but not exhausting - no fluff whatsoever!
  • They are not optimized for search, but would be a nice youtube video if I had filmed them - I hope you get what I mean by that.

You need to understand that if your post doesn’t bring a good CTR, it’ll get 300-400 impressions, and Google won’t show it again.

There are two things you can optimize for good CTR:
  • Headline
  • Featured Image
The headline on Discover is longer than in Search, don’t be afraid to go over the character limit if you thought of a good one.

This is your time to be clickbaity, but make sure your headline represents the content.
  • 5 Different Ways to Get Infinite Ammo in Doom 95
  • These are the Best 17 (and a half) Supercars of All Time
  • Have a Baby? This Simple Test Will Tell if They’re Gonna Have ADHD
  • Stay A While and Listen. Have You Heard Deckard Cain’s Rap Song?

Your featured image can make or break your feature on Discover. Do not half-ass it. Make it pop, add some text, and make it awesome! AI-Generated Images also work very well for some reason. Just make sure they’re good.



When I applied everything that I learned (and got a bit lucky), this is what I got:

View attachment 254945

I’m still experimenting with it, and I’ll post updates in this thread if I find anything worth sharing.


If you're interested in my method of getting a site into Google Discover, let me know, and I can write a guide for that.
Click to expand...
Great share!
RealDaddy said:
100% Interested. Write it up :)
Click to expand...
Interested in this as well!
 
Nikolaos said:
Great share!

Interested in this as well!
Click to expand...
Thank you, there you go:

[Method] How to get your site on Google Discover

Google Discover is the Google News equivalent for non-news sites. It is a feed of content from around the web. It can potentially bring hundreds of thousands of users to your site, regardless of whether your site ranks well on Google Search. Most of this type of traffic comes from the US on...
www.blackhatworld.com
 
I would definitely want the Guide written up!

Can you respond to this? I would like to maintain a brand voice. Would you recommend any particular type of writing tones like analysis, opinions, factual-formal or informal conversation style writing etc?

Also, what would you recommend, a general news style or something list-style approach? I would love to know the probability of getting into the discover on different kinds of writing.
 
Epicster said:
I would definitely want the Guide written up!

Can you respond to this? I would like to maintain a brand voice. Would you recommend any particular type of writing tones like analysis, opinions, factual-formal or informal conversation style writing etc?

Also, what would you recommend, a general news style or something list-style approach? I would love to know the probability of getting into the discover on different kinds of writing.
Click to expand...
The guide was already written here.

Lists seems to be outperforming other types of content. My tone is usually casual and informative. I want to be as engaging as I can, but it doesn't really come naturally to me.
 
Ah, I already went through it; tons of useful information there.

I want to be as engaging as I can, but it doesn't really come naturally to me.
Click to expand...

I am confused a bit. Can you clarify whether you are referring to other types of content, like general news? What doesn't come naturally to you? Listicles or general news? What about Viral News stories?

I am working on Discover Right now and trying some things. My Current concern is getting onto Discover. I am still struggling to get it to somehow enable it with no luck. The site is AdSense and news approved though. Any tips?
 
Epicster said:
Ah, I already went through it; tons of useful information there.



I am confused a bit. Can you clarify whether you are referring to other types of content, like general news? What doesn't come naturally to you? Listicles or general news? What about Viral News stories?

I am working on Discover Right now and trying some thingßs. My Current concern is getting onto Discover. I am dstill struggling to get it to somehow ß it with no luck. The site is AdSense and news approved though. Any tips?
Click to expand...
I have no experience with news sites, at all. You need to find a share worthy article you can make go viral.
 
My tone is usually casual and informative. I want to be as engaging as I can, but it doesn't really come naturally to me.
Click to expand...

Can you clarify this also? Do you mean a casual and informative tone doesn't come naturally to you?

Any tips on how to get at least the Discover on? I see you told in the other guide "we have to show google," Is there anything more to it, Like the authority?
 
Epicster said:
Can you clarify this also? Do you mean a casual and informative tone doesn't come naturally to you?
Click to expand...
Being engaging is not something I'm particularly good at. I'm a huge geek, so being informative suits me better.
Epicster said:
Any tips on how to get at least the Discover on? I see you told in the other guide "we have to show google," Is there anything more to it, Like the authority?
Click to expand...
Google will feature a piece of content on Discover if it meets some of their requirements, even if the site doesn't have any authority.
To be featured regularly, you need some authority, but at this stage, you are already in.
 
roydan said:
I want to be as engaging as I can, but it doesn't really come naturally to me.
Click to expand...

roydan said:
My tone is usually casual and informative. I want to be as engaging as I can, but it doesn't really come naturally to me.
Click to expand...

roydan said:
Being engaging is not something I'm particularly good at. I'm a huge geek, so being informative suits me better.

Google will feature a piece of content on Discover if it meets some of their requirements, even if the site doesn't have any authority.
To be featured regularly, you need some authority, but at this stage, you are already in.
Click to expand...
Got it, Man. Thanks for the insights! You said Traffic is something Google looks at. Do you think, Paid traffic can work out too?
 
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