[CASE STUDY] Influence of Direction Signals on GMB Ranking

• Dec 30, 2021

• #21

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

Trip #5

The area where directions were requested:

Details:

Date: 29.12.2021.
Device: Android
Gender: Female
Age: 46
Travel: By bicycle
Time Spent: 8 Hours

Additional details:
Directions were requested by a lady that works for us. She requested them from an unfamiliar place (not her address) pretending like she needs directions to her workplace.

 

• Dec 30, 2021

• #22

sandandkush

Jr. VIP

Jr. VIP

Joined

May 29, 2015

Messages

1,123

Reaction score

327

Watching. Thanks for sharing your experiment.

 

• Dec 30, 2021

• #23

A

anatolij1888

Junior Member

Joined

Oct 22, 2012

Messages

130

Reaction score

41

How many trips do you plan to do for the experiment purpose?

 

• Dec 30, 2021

• #24

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

anatolij1888 said:

How many trips do you plan to do for the experiment purpose?

Click to expand...

As much as I manage. Depending on the circumstances but definitely over 50.

 

• Jan 2, 2022

• #25

hreyhrey

Jr. VIP

Jr. VIP

Joined

Jan 9, 2019

Messages

440

Reaction score

201

While this experiment is cool, I think you should put most of your time into new and improved content. You’d see better returns there imo. But thanks for testing!

 

• Jan 2, 2022

• #26

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

hreyhrey said:

While this experiment is cool, I think you should put most of your time into new and improved content. You’d see better returns there imo. But thanks for testing!

Click to expand...

I noted it in the introduction section. I already did all on-page stuff if I can name them that way. Content, all the info you can imagine (women-led, products, additional hours - everything!) + I’m adding updates/offers on regular basis.

I can freely say that my GMB listing is the best Tailoring Salon GMB in the whole country. Meaning, that’s not one of the most important signals, as I’m still not 1st in most parts of my town. That’s where the direction signals come in.

 

• Jan 2, 2022

• #27

Luk3

Regular Member

Joined

Oct 27, 2016

Messages

282

Reaction score

98

Love this test

 

• Jan 2, 2022

• #28

G

Jr. VIP

Jr. VIP

Joined

Nov 12, 2020

Messages

1,837

Reaction score

1,085

U will see great results, good luck! Pozdrav

 

• Jan 12, 2022

• #29

K

Kikeramone

Newbie

Joined

Jan 12, 2022

Messages

2

Reaction score

0

LOVE it, will follow your updates

 

• Jan 12, 2022

• #30

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

Trip #5

The area where directions were requested:

Details:

Date: 11.01.2022.
Device: iPhone
Gender: Male
Age: 25
Travel: By car
Time Spent: 10 min

Additional details:
N/A

 

• Jan 13, 2022

• #31

M

manpreet

Power Member

Joined

Nov 3, 2011

Messages

619

Reaction score

150

bojanpeic said:

Trip #5

The area where directions were requested:

View attachment 198551
Details:

Date: 11.01.2022.
Device: iPhone
Gender: Male
Age: 25
Travel: By car
Time Spent: 10 min

Additional details:
N/A

Click to expand...

How do i make one of these map things. Is manual checks youve done?

 

• Jan 13, 2022

• #32

A

anatolij1888

Junior Member

Joined

Oct 22, 2012

Messages

130

Reaction score

41

manpreet said:

How do i make one of these map things. Is manual checks youve done?

Click to expand...

try localfalcon

 

• Jan 13, 2022

• #33

M

manpreet

Power Member

Joined

Nov 3, 2011

Messages

619

Reaction score

150

anatolij1888 said:

try localfalcon

Click to expand...

Cheers just checked it out. How can these results be accurate (if anyone knows) as far as i know gmb listings are heavy realiable on proximity to location unless the platform uses ips within each location (which is impossible).

Apologies if I've got the wrong end of the stick

 

• Jan 13, 2022

• #34

scanningthru

Regular Member

Joined

Jul 29, 2021

Messages

231

Reaction score

239

manpreet said:

How can these results be accurate (if anyone knows) as far as i know gmb listings are heavy realiable on proximity to location unless the platform uses ips within each location (which is impossible).

Click to expand...

There's a way to run search using long lat coordinates. You can do this manually using your own browser using Inspect Element and using the Sensors tab. You can find a how-to just with Google

 

Last edited: Jan 13, 2022

• Feb 28, 2022

• #35

M

Mr. Hungry

Newbie

Joined

Feb 28, 2022

Messages

1

Reaction score

0

Any updates here?

 

• Feb 28, 2022

• #36

P

phhp

Jr. VIP

Jr. VIP

Joined

Apr 30, 2020

Messages

108

Reaction score

28

it has been running for 2 months. is there any difference in the scanning tool ?

 

• Feb 28, 2022

• #37

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

I’ll update you guys once the testing is done - March 31st.

I stopped posting updates of my trips because I don’t have time but I’ll update you on everything once done.

 

• Mar 4, 2022

• #38

R

RankSerps

Junior Member

Joined

Apr 14, 2017

Messages

109

Reaction score

8

this is cool, i hope you can get improvements on ranking after this

 

• Mar 9, 2022

• #39

StratoValhalla

Jr. VIP

Jr. VIP

Joined

Jul 11, 2011

Messages

101

Reaction score

28

Awesome case study! Good luck with your family business, following!

 

• Mar 16, 2022

• #40

bojanpeic

Power Member

Joined

Jan 23, 2018

Messages

615

Reaction score

309

This guy would solve all my problems lol.

Experiment is done in 2 weeks, stay tuned.