[CASE STUDY] Influence of Direction Signals on GMB Ranking

bojanpeic

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Trip #5

The area where directions were requested:
Trip 5.png

Details:

Date: 29.12.2021.
Device: Android
Gender: Female
Age: 46
Travel: By bicycle
Time Spent: 8 Hours

Additional details:
Directions were requested by a lady that works for us. She requested them from an unfamiliar place (not her address) pretending like she needs directions to her workplace.
 

hreyhrey

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While this experiment is cool, I think you should put most of your time into new and improved content. You’d see better returns there imo. But thanks for testing!
 

bojanpeic

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While this experiment is cool, I think you should put most of your time into new and improved content. You’d see better returns there imo. But thanks for testing!
I noted it in the introduction section. I already did all on-page stuff if I can name them that way. Content, all the info you can imagine (women-led, products, additional hours - everything!) + I’m adding updates/offers on regular basis.

I can freely say that my GMB listing is the best Tailoring Salon GMB in the whole country. Meaning, that’s not one of the most important signals, as I’m still not 1st in most parts of my town. That’s where the direction signals come in.
 

G

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U will see great results, good luck! Pozdrav
 

bojanpeic

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Trip #5

The area where directions were requested:

Trip 2.png

Details:

Date: 11.01.2022.
Device: iPhone
Gender: Male
Age: 25
Travel: By car
Time Spent: 10 min

Additional details:
N/A
 

manpreet

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try localfalcon

Cheers just checked it out. How can these results be accurate (if anyone knows) as far as i know gmb listings are heavy realiable on proximity to location unless the platform uses ips within each location (which is impossible).

Apologies if I've got the wrong end of the stick
 

scanningthru

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How can these results be accurate (if anyone knows) as far as i know gmb listings are heavy realiable on proximity to location unless the platform uses ips within each location (which is impossible).
There's a way to run search using long lat coordinates. You can do this manually using your own browser using Inspect Element and using the Sensors tab. You can find a how-to just with Google
 
Last edited:

phhp

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it has been running for 2 months. is there any difference in the scanning tool ?
 

RankSerps

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this is cool, i hope you can get improvements on ranking after this
 

StratoValhalla

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Awesome case study! Good luck with your family business, following!
 

bojanpeic

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This guy would solve all my problems lol.
D3E71282-9C71-4083-A075-89D8A4852B83.jpeg

Experiment is done in 2 weeks, stay tuned.
 
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