Here is a case study showcasing the impact of social signals on one of our customer's websites, The campaign is still ongoing, but I thought it would be useful to share the results. Objective: To see the effect of social signals. I won't reveal the exact domain, but here are some details, Domain is 2.5 years old , it is not an exact match domain. Regular SEO was done on domain from June 2011 till October 2012 SEO was stopped after October 2012 The traffic on the domain had become stagnant since July 2012 till March 2013 - to approx 29,000 to 32,000 visitors a month The domain has wordpress theme , has 150 + articles Here's exactly what was done: Social Media campaign was started on 15th March, The social signals were drip feeded Approx 1000 google plus 1s per month on all the main urls of the website - around 75 urls (3000 google plus 1s in 3 months) Around 400 retweets were done Around 200 facebook shares were done The facebook fanpage's fans were increased - 6000 worldwide fans drip feeded. Every single day, a link from the website was posted on the facebook fanpage Impact: Although the site was getting good traffic, but the traffic had become stagnant since many months. Social signals brought in new life to the traffic on the website ! There has been a jump of almost 9000 + visitors per month for 2 months in a row now ! From 31,896 visits in March, the website got to 43,369 visits in May ! The jump is in the visits from search results. This is just another case study (just like some others shared here) that reveals that - Social signals do work and can help any website, since google has been giving a lot of emphasis on these lately.