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Case Study: How To Rank For An $XXXX A Month Keyword In Google!

Discussion in 'Black Hat SEO' started by Make Money, Sep 28, 2012.

  1. Make Money

    Make Money Newbie

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    A Little Back Story

    The website i am going to attempt to rank is in the bingo niche. I am going to 301 re-direct a panda penalized site to a new site, the content is going to be roughly the same but i am going to do a few tricks in order to avoid a panda penalty again.
    For the most part this will be out of the scope of this article, i am mostly 301ing the old site just for the link juice. The SEOmoz open site explorer metrics of the domain were a DA:45 and homepage PA: 55.

    Previously this site was making in the region of $1500-$2000 a month from ranking for various bingo terms. And was getting in the region of 150 visitors a day. After the site got pandered i pretty much gave up on the site and let it sit for around 9 months whilst working on other projects. A quick check of my stats show the site was getting roughly 20 visits a day after the penalty.

    New Site and New Keywords

    The new site i am going to attempt to rank for some new keywords. I registered an exact match domain. That being said the domain is a .uk.com extension. I have never tried using this extension before but it was the only exact match available, i am also targeting the UK market. 90% of my traffic will come from the UK.

    I dont want to give everything away, but the keyword will be related to ?free bingo?.

    The keywords i will be targeting will be:

    Exact Match Domain Anchor: 9990 exact searches month.
    Partial Match Keyword #1: 880 exact searches month.
    Partial Match Keyword # 2: 880 exact searches month.
    Difficult partial match #1: 2900 exact searches month.
    Difficult partial match #2: 14800 exact searches month.

    I would estimate a #1 ranking for the exact match domain anchor would bring in over $1000 a month in revenue. Although this is hard to quantify right now, that is my current best guess. Ranking #1 will be difficult though.

    There is another exact match ranking #3 right now and has a page authority of 51 and 200 linking root domains. I will have to outlink these guys to claim the top spot. It will be hard but i am up to the challenge.

    Current State Of Site

    After the 301 redirect my traffic jumped up to around 120 visitors a day, now a week later it is settled around 70-90 visitors a day most days.

    The site currently has 40 pages of content, a contact page, a terms of service page, a privacy policy page. Each page of content has between 500-900 words and most have relevant images and one or two affiliate links.

    I have started my link building spree already. Here are my current rankings as things stand:

    Exact Match Domain Anchor: Rank 35
    Partial Match Keyword #1: Rank 9.
    Partial Match Keyword # 2: Rank 8.
    Difficult partial match #1: Rank 37.
    Difficult partial match #2: Rank 54.

    The Link Building Strategy

    The crux of my link building strategy will be throw everything at this site and see what sticks.

    I will be using a two tier strategy.

    Tier 1: Blog Network Links, SE Nuke Links. Creating manual web 2.0 blogs and submitting articles to main article directories.
    Tier 2: Xrumer and Scrapebox links from my VPS

    Essentially i will be getting as many high quality tier 1 links as possible, and then i am going to throw as much link spam as possible at all of those links in my second tier and i will see what happens. My prediction is this will work, and it will work very well.
    The blog networks i am currently using are: Traffic Kaboom and Article Ranks. This strategy is simple, but requires a lot of work. I already have a fair few spun articles but i will need even more.

    I will update back here once every 10 days to talk about serp movements.
     
  2. dawala

    dawala Regular Member

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    All th best! I'm interested in finding out if this seo method would work
     
    • Thanks Thanks x 1
  3. Make Money

    Make Money Newbie

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    Thank you, i want to start posting on BHW with a bang and what better way to do it than with a kickass case study. As far as im concerned this is kind of a throwaway site, so i want to be aggressive and try and make it work. That being said, i dont want to be stupid.

    I have a few more tricks up my sleeve that i will be covering later in the post. So stay tuned :)
     
  4. finerpleasures

    finerpleasures Regular Member

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    And you intend to achieve this with a brand new domain or an aged domain.
     
  5. deviatus

    deviatus Power Member

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    I hope you follow through OP.

    So many threads use the term "case study", but there's never actually a finished case study in the OP, so it's no different than a journal thread. And the "case studies" don't seem to come to fruition.
     
  6. allegran73hm

    allegran73hm Junior Member

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    You were making $1500-2000 per month from 150 visitors a day?
     
  7. Make Money

    Make Money Newbie

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    Domain is brand new, 301'd site is 3 years old but had a penalty but lots of link juice. Unknown whether new site was penguin penalized (may have been) but was definitely Panda penalized.

    Currently the site is ranking and getting traffic (Although it could be a ton more). How this will turn out will be just a big of a suprise to you as it is for me. I rank sites with this method all the time, but have not 301'd penalized sites like this before or gone after keywords this competitive with this much link spam. So i think this will either be really profitable or a huge failure. Either way i am going to have a ton of fun doing it :)
     
  8. proweb

    proweb Regular Member

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    Usually a 301 redirect will pass the penalty to the new site within a few weeks. It passes the link juice first, but later on it passes the penalty as well. Are you doing anything specific to prevent this from happening, like using a buffer site?
     
  9. Make Money

    Make Money Newbie

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    Yes, my niche is very profitable. Its similar to online casino or online poker. Its possible to make that kind of money with little traffic if its targeted and you convert your visitors well.
     
  10. Make Money

    Make Money Newbie

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    Lets just wait and see :) The site has been completely redesigned and i did a ton of measures to make it panda friendly... i will post about them in my next update. If the site gets penalized, i will just take the old site offline and kill the 301 redirect.
     
  11. proweb

    proweb Regular Member

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    Agreed. If this was a case study, it would need to have 3 variables tested:

    1 - 301 redirected site with 3 tiers
    2 - Regular site with 3 tiers - no redirect
    3 - 301 redirected site (without any tiers)

    Either way, I'm still interested in your final results. Good luck.
     
  12. Make Money

    Make Money Newbie

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    I will follow through, i cant post a link to my website (New member), but i am not doing this just for purely virtuous reasons, although i want to see what happens and how this turns out, i am starting a blackhat seo website/make money online website and would like to become an authority in this space (Which i think im qualified to do because i have a number of SEO websites making me a total of high 4 figures a month) and i would like to teach my methods/create an authority site in the make money online niche.
     
  13. casinobonus24

    casinobonus24 Newbie

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    What countries you're targetting for bingo ? Asking as depending on volume I might have an interesting offer for you (not being an AM myselve but from the casinos I work with).

    If you keep this study up, kudos! Gambling niche is always different to the others as you'll find yourselve limited when it comes to blogposts etc due to the nature of the niche :)
     
  14. Make Money

    Make Money Newbie

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    UK bingo.

    Yeah, i have a few fitness sites, and i get a ton more links quicker and easier. I am limited with what i can do with blog posts etc, but i wont let that stop me :)
     
  15. Make Money

    Make Money Newbie

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    First Update: September 28th

    So far there has been little keyword movement, i have started blasting Xrumer and Scrapebox links today to my first tier.

    Currently this is approximately 300 links made in SE Nuke. I also have around 300 pingbacks showing in my WordPress from blog network links. I will start blasting to them soon also.

    The reason for the update today was i wanted to talk about Panda and how i think i got out of it.

    Reasons why i think my site was penalized: Poor user metrics, designed purely for conversion, content designed purely for seo value etc.

    I did the following things in an attempt to fix it:
    • Completely new design and layout.
    • Increased content length on all pieces of content (30+ articles).
    • Added relevant images to each piece of content.
    • Removed all standard banner sizes and just had text call to action?s.
    • Used SEO Smart Links wordpress plugin to interlink many of my posts together.
    • Commissioned 10 articles of high quality content which were not designed to be landing pages/highly monetized.
    • Created about page, terms of service page, privacy policy page, added a phone number and address to the site.

    Right now the results are saying that this is working. Right now i am getting a ton of Google image traffic because i added images to the top of every post. I am not sure how valuable this is but its free traffic so can?t complain. As far as the site goes, all the interior pages are ranking, but they are ranking lower. Pages 2-7 in most cases, this brings in very little traffic but goes a long way to show that the site is not penalized.

    That being said i have not got my hopes up, i will need to wait until the next runs of Panda and Penguin to find out whether this works or not.

    Also, should the site get penalized again, i might just remove the 301 redirect and remove the old site (Had lots of low quality links going to it). The current site should do well, it has good pageviews per visitor metrics, good time on site and should meet a lot of Panda quality metrics. So time will tell whether this pays dividends or not.
     
  16. lover

    lover Jr. VIP Jr. VIP Premium Member

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    Are you using articles or spun articles for tier 1 properties?
     
  17. Make Money

    Make Money Newbie

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    I am using spun articles. They are spun versions of the content already on my site. Done manually using the best spinner. Don't ask me how unique each article is. I just go through each article and spin it as much that makes sense.

    For my other sites (Mainly in the health,fitness,bodybuilding niche) i use ultra spinable articles that i have purchased. However they don't exist for the bingo niche, so i have to spin them myself or pay someone to spin them for me.
     
  18. Make Money

    Make Money Newbie

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    Quick update: Main 10k kw, rank jumped to 16 now. More soon!
     
  19. Make Money

    Make Money Newbie

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    Second Update: October 2nd

    I have seen good ranking improvements. Here are the new rankings:

    Exact Match Domain Anchor, 9990 exacts: Rank 12, up from rank 35
    Partial Match Keyword #1, 880 exacts: Rank 7, up from rank 9.
    Partial Match Keyword # 2, 990 exacts: Rank 12, down from rank 8.
    Difficult partial match #1, 2900 exacts: Rank 36, up from rank 37.
    Difficult partial match #2, 14800 exacts: Rank 39 up from rank 54.

    Obviously these are good ranking improvements for very competitive keywords. I have seen a trickle of traffic come in, obviously i wont start to see major traffic until i hit the main page. Current goal is to get the exact match anchor to the middle of the first page within the next 10 days. That would be awesome and should start bringing me income producing visitors. I would also want to rank high for the partial match keywords, i will keep link building with diverse anchors though, hopefully we will continue to see improvements for all the keywords.

    Overall traffic is pretty steady in the 80-90 visitors a day region for the whole site. So far so good!
     
  20. Make Money

    Make Money Newbie

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    Due to their being a lack of response on this forum i carried the case study on, you can find it on my blog here:

    Code:
    bitly.com/PJ3xzF
    Also.. i had a thread that was really popular on traffic planet which details a lot of my strategy. But i am not sure if you are allowed to link to other forums, so i wont link to that as of yet.

    Thanks!