[CASE STUDY] How I Made $8,686.15 Profit In 22 Days From Adult Media Buying

Before we begin, I just want to say something for the people that may not know, as I know there are some out there.

Media Buying – Basically means buying traffic on websites and making a profit on the revenue. So it's pretty much paying for advertising. People know this already, just some have not linked it to the term “Media Buying”

People may also not be aware just how valuable paid advertising can be over your typical “free traffic generation methods” which can be slow at first and time consuming. What I love about Media Buying is you can test things quickly with a small budget, find winning campaigns and quickly scale up.

You just can't get that with free traffic gen methods.

And specifically, I'm in the business of Adult Media Buying, so not Facebook, or Google Ads, but buying advertising on all the big porn sites

This case study is based on my follow along journey that I did last year, you can find the day by day break down here: https://www.blackhatworld.com/seo/f...it-days-and-beyond-with-paid-traffic.1367454/

I'm doing this case study of it, since I said I would release it as a Christmas present to everyone, but did not get around to it for Christmas. So here it is now lol.

As I mentioned in the follow along, I was running USA, Mobile Header placement on Pornhub.com

Running JerkMate DOI PPL Offer with around $50/ Day cap to start.

But I didn't reveal the exact banners, the angles and the offer pages used, or the targeting I used to dig more profits out. So this is what I'm revealing in this case study and it's purpose, to try and help newbies out more to get a better understanding of the psychology behind media buying and what works and why etc etc.

The Offer: JerkMate DOI PPL
The Payout: $3.50
The Placement: PornHub Mobile Header USA on TrafficJunky.com
The Spend Cap While Testing: $50/ Day
The Banners:

Banner 598_01



Banner 598_02



Banner 598_03



Banner 598_04



Banner 598_05



The Offer Pages:

Tour 1



Tour 2



So, as I mentioned in the full breakdown thread, I'm only testing 5 banners and 2 offer/tour pages... this gives us 10 possible combinations to test VS testing 10 banners and 5 offer pages at once, giving us 50 possible combinations and this is just far too much.

There is something called statistical significant data, and basically it means, you should send enough clicks to EACH POSSIBLE COMBINATION so that 1 or 2 extra leads won't cause a huge jump in your metrics.

So for example, if I send 10 clicks to a banner > offer page combination and get 1 lead, that's a 10% CVR number. If I happen to get another random lead, in those 10 clicks, my CVR for this combination will now jump to 20%

But if I send 100 clicks to the same banner > offer combination and get 1-2 leads, that's a more reasonable 1-2% CVR, and then another lead will only increase the CVR to 3%.... a more realistic number across MORE clicks. Giving us more reliable data to make tweaking decisions later on.

Having a banner combination with only 10 clicks and 1 lead, with a CVR of 10% is too random and insignificant, because over the longer term with more clicks, the CVR will come down and it might turn out that while this combination looked good on day 1 with 10 clicks..... after 3 days running and 100 clicks, it may still only have 1 lead, with a 1% CVR and not be a winner.

So to send ENOUGH clicks to each 50 possible combinations when we have 10 banners and 5 offers is too expensive, unrealistic and not the right approach.

So the pros launch quickly and tightly, with just 5 banners and 2 offer pages, giving us 10 possible combinations to work with, sending enough clicks to each, for significant data and is much cheaper as well. You don't have to spend as much as in the previous example.

Hope that made sense

Next....

I ran this campaign for 3 days straight, I recommend when launching a brand new campaign to cap the spend to around $20-$50 / day - in this example I capped it at $50.

You should run a new campaign for 3 days untouched because in this game there are random off days, where stuff can just convert like shit, and if you paused the campaign on day 2, day 3 might do really well and you didn't know because you paused it too early. And this also allows us to get enough significant data across all our 10 combinations so we can make proper tweaking adjustments later based off what the data is telling us.



The Results After First 3 Days:

[FOLLOW ALONG] Reaching $1,000 Profit Days And Beyond With Paid Traffic

Hey, So, it's been a while since I've done a good thread/follow along. Haven't actually posted much here since 2013! Guess I just got really busy learning about media buying and then finding success and just kept hammering out campaign after campaign. I'm at the point now where I want to...

www.blackhatworld.com

As you can see, after 3 days I spent $175.42 for a revenue of $154

So loosing a little bit of money, but as you can see, the losses came from some under performing banners.

So at this stage, I cut banners 03, 05 and 01 and just left running 02 and 04.

I kept running like this for a few more days and increased the spend a little bit, to around $300/ day.



The Results After Day 9:

[FOLLOW ALONG] Reaching $1,000 Profit Days And Beyond With Paid Traffic

Nice profits try to scale up more op. Yep, ramping up right now, increased cap and bids sightly :) Will update results tomorrow!

www.blackhatworld.com

You can see that now banner 04 is coming out as the winner and I also had a look at my OS targeting.

This is the next step in tweaking your campaign. You must dig into your data and find pokets of profits, this is how you can create winning campaigns. You will find a lot of unprofitable traffic that you're paying for at the traffic network and the trick is to dig into your data and filter out the shit traffic as best you can.

We can see that Android traffic is coming out on top, iOS is basically breaking even and we have some highly unprofitable Windows desktop traffic coming in. In fact it is eating into profits quite a lot.

So next the trick was to setup a new campaign that is just targeting Android OS and nothing else, so no iOS or Windows traffic leaks in. And with banner 04 only.



So at this point, let's talk about the creative that's working and why I think its working...

I actually created this banner from scratch. Based on my history with running on PornHub, with it's dark black/orange colour scheme I know that hot pink or bright colours can work well on the page. Because it's completely different and stands out a bit more on the page. That's the first thing.

2nd) I'm calling out to the user directly... kind of calling him out. Guys are on PH ready to jerk off, but in this banner I'm calling him out and saying "hey wait, before you jerk off, try this"
It also triggers curiosity as well, so you get a bit of a boost in CTR because playing on the curiosity factor, guys are more wanting to click on it.

3rd) The "call to action" is a "go private" button... so this indicates Cams, giving them a bit of a hint as to where it's going to take them.

4th) It features a couple of popular pornstars... lesbian angle... "what are they going to do on cam?"

I didn't mention this in the main follow along, but I ended up cutting Tour 2 after a while... you could already see Tour 1 coming out on top on Day 3... with Banner 04.

And you can see why..... I put the same 2 pornstars that are on Tour 1 in banner 04.... so there is concurrency here..... the user clicks on the banner expecting to see these 2 pornstars on cam, and are taken to a page where they can "command" them and tell them what to do.

This brings me to the Tour page itself... this one is one of those "command and obey" interactive pages. Where the user gets to tell them to kiss or do other things, and they are pre-recorded actions which are played on screen... then they are guided to join the cam site if they want to see more.

So it pays to create your own banners, don't get lazy. Yes, sure it's fine to rip existing banners when starting out and test, just to get a benchmark, but as you can see, my brand new created banner came out as the winner.



The Results After 22 Days:

[FOLLOW ALONG] Reaching $1,000 Profit Days And Beyond With Paid Traffic

May I ask what are you testing? Type of creative on banners or something else? What prevents you from scaling faster? I’ve dialed this campaign in over the last couple of weeks. Started with 5 banners and 2 different offer pages for JerkMate targeting Pornhub Mobile Header in the USA. Then I...

www.blackhatworld.com

Total Spend: $37,689.99
Total Revenue: $46,385.50
Total Profit: $8,686.15

I found a winner with banner 04 and tour page 1 so I kept scaling as much as I could and kept running until it started to burn out..... that's what you do in this game, when you find a winner, you must try and scale up hard quick and milk it as long as you can.

During days 9 and 22 I continued to make refinements to the targeting of the campaign. By looking at my tracking data and looking for pockets or profits and also traffic that was running negative. This is why its VITAL to have a tracking solution like Voluum for example, so you can track everything.

I made adjustments to the browser targeting options and keywords/category targeting and things like that. Which helped the campaign to stay in profit for as long as it could.

I hope this helps some newbie media buyers out, and gave you a better understanding of how to launch and run profitable campaigns, what kind of psychology goes on behind creatives and things like that.

I'm happy to answer any questions you might have. Just ask away...

This is one of the best guides/case study I've ever read in this 10 years.

I never tried Media Buying but I learned a lot in this thread, what a good read.

Great one.
One suggestion - If you share something like this in the future, make sure to add the [NSFW] tag in the title.

terrycody said:

This is one of the best guides/case study I've ever read in this 10 years.

I never tried Media Buying but I learned a lot in this thread, what a good read.

Click to expand...

I agree,
Don't usually read these long post as thoroughly as I should but I did in this case, without meaning to. The meticulous way you presented it reminded me off someone else that is near and dear to me..me..lol
Seriously, great read and I can tell by your patience and willingness to test things through that you're probably more times than not seeing some level of success or reward , even if not always monetary in nature. acquiring Data, Information , Knowledge= Equaling WISDOM is an asset that can be MUCH MORE valuable than any Gold.

terrycody said:

This is one of the best guides/case study I've ever read in this 10 years.

I never tried Media Buying but I learned a lot in this thread, what a good read.

Click to expand...

SwiffJustus said:

I agree,
Don't usually read these long post as thoroughly as I should but I did in this case, without meaning to. The meticulous way you presented it reminded me off someone else that is near and dear to me..me..lol
Seriously, great read and I can tell by your patience and willingness to test things through that you're probably more times than not seeing some level of success or reward , even if not always monetary in nature. acquiring Data, Information , Knowledge= Equaling WISDOM is an asset that can be MUCH MORE valuable than any Gold.

Click to expand...

Damn thanks guys. Didn’t realize it would have this kind of impact

What kind of banners work for u ? 300x300

or 720*120

Nice one OP

terrycody said:

This is one of the best guides/case study I've ever read in this 10 years.

I never tried Media Buying but I learned a lot in this thread, what a good read.

Click to expand...

He made it sound easy. Nice insight sir.

This is the best guide I have ever seen during last few years. There might be more and better guides but I missed them.

I guess most of the people won't read it on details so let me point out one thing

statistical significant data

This guys applies to everything in life, online and offline.

Don't give up too early, don't get existed too early, take your time and get enough data before make a decision.

The second take a way is the power od data. When you run a campaign your fist goal is to collect data you analyze and optimize.

Data cost money or time.

• If you don't have money or time IM is not for you, yet.
• If you can't analyze data, IM is not for you. Learn it first.
• Without optimization you can success.

Than you @oni3350

---
P.S. @oni3350 congrats for great results!

As you can see, after 3 days I spent $175.42 for a revenue of $154

Click to expand...

This is qute impessive result from a first try, I almost always start with -70% ROI.

How do you create your tour landers? Do you use a builder or code from scratch?

Nice guide promoting your sig and bst....

There's nothing nice and new in this guide, you can find countless similar ones on affiliate blogs, and even here on BHW. It couldnt really even be classed as case study, you are really leaving out a lot, and I don't mean exact info and spoonfeeding, but about how hard the process actually is. It's just a pure promotional thread. Also 20-50$ budget for 3 days is not enough to even test anything in paid advertising if you start with zero information. It can be enough for someone who is working with the said traffic source/vertical for a while, but deffo not for a newbie.
Also analyzing the data is much more difficiult than just cutting placements that are in the red. You have to exactly understand why they are in the red, you need both real marketing(not sales, marketing!) and technical skills to do that.

So anyone without experience reading this: it's not that easy, you need a pretty big budget(I mean big by T1 standards) and decent cashflow to be successful with media buying. If you only have little money, don't waste it. Don't buy courses, everything you need is on the net for free. The people making money won't share the real valuable bits with you for 500$, they would be crazy to do that, it would kill their own biz. Usually these courses are just free info in a nice package.

Great Post thanks for the insights brother

HyperEVmedia said:

Nice guide promoting your sig and bst....

There's nothing nice and new in this guide, you can find countless similar ones on affiliate blogs, and even here on BHW. It couldnt really even be classed as case study, you are really leaving out a lot, and I don't mean exact info and spoonfeeding, but about how hard the process actually is. It's just a pure promotional thread. Also 20-50$ budget for 3 days is not enough to even test anything in paid advertising if you start with zero information. It can be enough for someone who is working with the said traffic source/vertical for a while, but deffo not for a newbie.
Also analyzing the data is much more difficiult than just cutting placements that are in the red. You have to exactly understand why they are in the red, you need both real marketing(not sales, marketing!) and technical skills to do that.

So anyone without experience reading this: it's not that easy, you need a pretty big budget(I mean big by T1 standards) and decent cashflow to be successful with media buying. If you only have little money, don't waste it. Don't buy courses, everything you need is on the net for free. The people making money won't share the real valuable bits with you for 500$, they would be crazy to do that, it would kill their own biz. Usually these courses are just free info in a nice package.

Click to expand...

Yeah, he made it sound way too easy and I know it's difficult.

Great share bro

Great share

I tried this method on trafficjuncky with some adult PPL offers. But failed to gain profit. Anyways, good job.

chkomze said:

What kind of banners work for u ? 300x300

or 720*120

Click to expand...

I mostly focus on Mobile traffic, and Mobile header. So 300X100, 305X99 ect, different sites have slightly different sizes for the header placement

N1ckG2 said:

This is the best guide I have ever seen during last few years. There might be more and better guides but I missed them.

I guess most of the people won't read it on details so let me point out one thing

statistical significant data

This guys applies to everything in life, online and offline.

Don't give up too early, don't get existed too early, take your time and get enough data before make a decision.

The second take a way is the power od data. When you run a campaign your fist goal is to collect data you analyze and optimize.

Data cost money or time.

• If you don't have money or time IM is not for you, yet.
• If you can't analyze data, IM is not for you. Learn it first.
• Without optimization you can success.

Than you @oni3350

---
P.S. @oni3350 congrats for great results!



This is qute impessive result from a first try, I almost always start with -70% ROI.

How do you create your tour landers? Do you use a builder or code from scratch?

Click to expand...

The tour pages are made by the networks themselves, these are the offer pages where the user goes to sign up.

Pre sell landing pages, are used on for some offers like Dating, and these you can just save from other ones you see and make changes to the wording, colours, affliate links, images ect, with simple edits in text editor if you need too. I don't know how to code form scratch and never used any of those builders or anything.

HyperEVmedia said:

Nice guide promoting your sig and bst....

There's nothing nice and new in this guide, you can find countless similar ones on affiliate blogs, and even here on BHW. It couldnt really even be classed as case study, you are really leaving out a lot, and I don't mean exact info and spoonfeeding, but about how hard the process actually is. It's just a pure promotional thread. Also 20-50$ budget for 3 days is not enough to even test anything in paid advertising if you start with zero information. It can be enough for someone who is working with the said traffic source/vertical for a while, but deffo not for a newbie.
Also analyzing the data is much more difficiult than just cutting placements that are in the red. You have to exactly understand why they are in the red, you need both real marketing(not sales, marketing!) and technical skills to do that.

So anyone without experience reading this: it's not that easy, you need a pretty big budget(I mean big by T1 standards) and decent cashflow to be successful with media buying. If you only have little money, don't waste it. Don't buy courses, everything you need is on the net for free. The people making money won't share the real valuable bits with you for 500$, they would be crazy to do that, it would kill their own biz. Usually these courses are just free info in a nice package.

Click to expand...

Im really trying to give back and help others on BHW, since BHW helped me way back in the day when I was first getting started. Some users already in this thread seemed to find value from my share, by what they said in their comments.

I think case studies in general make things look easy and only showing the positive results, because that's what generally a case study does. Highlight whats working in a campaign and why.

And yes I have experience, and mostly when people post a successful case study, they have spent some time mastering whatever they are focusing on.

Media Buying is not easy, no... and I didn't mean for this to come off as looking easy. There is lots of split testing and other things that go into it all and can take a long time to gather all the different bits of information all over the internet, blogs, YT videos ect and try and bring it into one coherent understanding and do it yourself.

Sometimes courses are valuable because an experienced person has brought all their experience and knowledge into one single course which can fast track you into seeing some success because you get to by pass all the mistakes that newbies often make. Some of which I specifically tried to highlight in this case study.

And a budget of $20-$50 for 3 days is too small, yes. In my case study and my follow along, I ran $50 per day for the first 3 days to gather enough significant data. Not spread over 3 days, this is much too small.

So for a newbie to spend $150 on a campaign when starting out, to test and then analyze his data before scaling or pausing is reasonable. Its why I recommend this range per day... Too many newbies start out testing too many variables at once and set a budget of $100/ Day and loose 70% ROI and quickly give up... which sucks. Its why you test tightly and small, with $20-$50 per day and test SLOWLY, and then slowly ramp up by reinvesting your profits to build up your bank roll.

It takes a big bank roll when scaling up in media buying, this is a huge bottle neck for people..... but newbies have to start somewhere, as did I.

You start small and slowly reinvest your profits back in. It takes time and patience, just like every other money making method out there.

Pureananda said:

I tried this method on trafficjuncky with some adult PPL offers. But failed to gain profit. Anyways, good job.

Click to expand...

How many variables did you test?
What kind of targeting did you do?
Did you use a tracker?
What was your daily budget?
How many days did you run in a row?

I didn't read all because I want to take the time to do it carefully but I think you nailed it.

Nice to see someone still using the term " media buying", younger people tend to not use it.

I do a lot of adult cpc to sell my adult products as I am doing a ton of lead generation.

Thanks for the guide and the effort.

HyperEVmedia said:

Nice guide promoting your sig and bst....

There's nothing nice and new in this guide, you can find countless similar ones on affiliate blogs, and even here on BHW. It couldnt really even be classed as case study, you are really leaving out a lot, and I don't mean exact info and spoonfeeding, but about how hard the process actually is. It's just a pure promotional thread. Also 20-50$ budget for 3 days is not enough to even test anything in paid advertising if you start with zero information. It can be enough for someone who is working with the said traffic source/vertical for a while, but deffo not for a newbie.
Also analyzing the data is much more difficiult than just cutting placements that are in the red. You have to exactly understand why they are in the red, you need both real marketing(not sales, marketing!) and technical skills to do that.

So anyone without experience reading this: it's not that easy, you need a pretty big budget(I mean big by T1 standards) and decent cashflow to be successful with media buying. If you only have little money, don't waste it. Don't buy courses, everything you need is on the net for free. The people making money won't share the real valuable bits with you for 500$, they would be crazy to do that, it would kill their own biz. Usually these courses are just free info in a nice package.

Click to expand...

I agree this is hard but I doubt he was self promoting...

oni3350 said:

How many variables did you test?
What kind of targeting did you do?
Did you use a tracker?
What was your daily budget?
How many days did you run in a row?

Click to expand...

I tried 3/4 variables and driving traffic direct to Imonetizeit offers.
My targeting was like CPM> Country> Mobile Device> placement.
Yeah, I used Bemob tracker.
My daily budget was 20$.
I run them almost for 7 days.

Actually I was new to adult media buying then. My ROI was -50/60% after running for 7 days, Then I quite the campaign. Inspiring myself again by seeing your journey. From my assumption, you are using voluum tracker and trafficfactory as traffic source. right? Can i contact with you personally? I want to get started again.