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[CASE STUDY] Do you think this strategy is good enough to rank this site?

Discussion in 'Black Hat SEO' started by Ghoast, Sep 7, 2012.

  1. Ghoast

    Ghoast Power Member

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    Hi all,

    I'm doing some work for a website and I've been given the task of ranking it for just one keyword..

    I have good experience ranking sites so I have a plan laid out for how I'm going to do it. I just wanted to share this one with you guys as I haven't come across a competitor with a backlinking profile quite like this yet - the keyword seems highly competitive however one of the top competitors that I'm focusing on has a very small amount of backlinks but over 70% of them are high PR.. this is why I want your thoughts..

    Here are the stats for the keyword and the site I'm trying to overtake:

    Keyword - 30k local searches, 300k global searches

    Competitor has the keyword in his domain name - my site does not.

    Both competitor site and my site have good quality substancial amounts of content on the niche including keyword frequently.

    Competitor Backlink Profile breakdown:

    Total backlinks (found using SEOSpyglass): ONLY 299!

    Backlink PR breakdown:

    PR5 - 13
    PR4 - 16
    PR3 - 66
    PR2 - 29
    PR1 - 24

    Anchor Text: mostly the exact domain as the site which includes the keyword.. not much variation at all.

    Domain is registered is 2004. My site is registered in March this year.

    Low OBL on most backlink pages.

    Here's the marketing strategy I was going to do:

    First Tier Of Links:

    100 Web2.0 properties with roughly 150-200 contextual backlinks
    30 Press Release Submissions to high quality high PR PressRelease sites
    30 Article Directory Submissions to high quality Article Directory Sites
    Social Bookmarking in top 30 social bookmarking sites
    30 video submissions to top video sharing websites
    .txt file submission to top 30 file sharing/document websites
    100 High PR Blog comments on pages with low OBL ********/nofollow mixture

    Social Marketing:
    Facebook - 50,000 likes/shares
    Twitter campaign - tweets and retweets
    Other special social site links

    Second Tier Links
    1000 web2.0 contextual links
    1000 wiki contextual links
    1000 Forum profile backlinks

    Third Tier Links (these links go to the second tier):

    10,000 wiki contextual links
    5000 web2.0 contextual links

    Fourth Tier:

    100,000 blog comments - to 1st 2nd and 3rd tiers
    50,000 forum profile backlinks to third tier only

    -----------------------------------------------------

    My sites backlinking profile so far:

    Total backlinks found: 1,499
    PR breakdown:
    PR5 - 6
    PR4 - 8
    PR3 - 42
    PR2 - 146
    PR1 - 181

    Lots of these links are from the same sites on different pages - they are all very relevant sites.
    A few of the PR 5 backllinks are from the wikipedia page that talks about this site - 100% legit.

    Social marketing is looking good too - over 10k real facebook likes on the fan page.

    Anchor Text: Not varied much at all - mostly just the domain of our site which doesn't include the keyword.. All links built occured naturally with no link building on my part yet..

    So what do you think - will this strategy set this site on its way to the top? More needed? Less needed? General thoughts..

    Looking forward to your views
     
  2. proweb

    proweb Regular Member

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    I'm interested to know how quickly you are building these links.
     
  3. Ghoast

    Ghoast Power Member

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    This would be over 2 to 3 weeks
     
  4. hatelovemisery

    hatelovemisery Junior Member

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    what are the tools you use??
     
  5. proweb

    proweb Regular Member

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    In my opinion it may be a bit too aggressive for a site that has only been getting backlinks naturally. I would be concerned that your link velocity up until now has been much slower and such a drastic increase in backlinks would raise one of matt cutt's eyebrows.

    I don't know if you plan on diversifying your anchor text, but it kinda sounded like you were going to mainly target your domain name?
     
  6. doublea

    doublea Registered Member

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    right on. Like proweb said, the ; the amount of links you are trying to submit in 2-3 weeks is a lot. Try to maybe space that out in 5-6 weeks. Also be sure to diversify your anchor links.

    I always use 15%-20% main KW(e.g basketball shoes).... 30% keyword plus adjectives that describe it (e.g nice basketball shoes, cheap basketball shoes) and 50% random but related words that do not include my KW at all (nba, footwear, lakers, nba basketball etc). I also make sure that my On Site SEO is well done.


    Overall, I like your link strategy be a little bit less agressive at the beginning and speed it up as you go.
     
  7. ReggaeShark

    ReggaeShark Elite Member

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    Get some High pr links and diversify your anchors dude.
    would be gr8 if you can get do follow gov and edu links to make ur link profile strong.
    if possible then get a domain of same niche from any auction and redirect it to your site so that you get the age factor as well ;)
     
  8. Ghoast

    Ghoast Power Member

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    Hey thanks for the replies - I do always vary my anchor text it's not varied at all at the moment as other people have been naturally linking to the site and they haven't changed the anchor text!

    When dripping the links over time what are your views on this:
    Tier 1 all in one go and then drip the other tiers.. or drip the entire thing?
    Or do it in stages such as - Tier 1: 20 web2.0, 4 video sites, 5 article directories
    Then just do lots of Tier 1s over time..?
     
  9. eng152

    eng152 Power Member

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    How do you get 50k FB likes? Do you use a tool?
     
  10. Ghoast

    Ghoast Power Member

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    I use paid services - everything else is done with custom software with the exception of scrapebox and a few others..