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[Case Study] Can you outsmart and outrank companies with million dollar marketing budgets?

Discussion in 'Black Hat SEO' started by the-kashish, Jan 7, 2013.

  1. the-kashish

    the-kashish Junior Member

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    Lately there are plenty of people that posting here at BHW that they are giving up because they failed making money and they are broke.
    That's why I'm intending to show everybody that's having a rough time that its possible to do SEO and outrank and outsmart, even big corporations that spends
    millions of dollars every year on their marketing (SEO, PPC, Banners) with nothing but knowledge found here at BHW and little money.

    I'm going to keep the money I'm gonna spend to an absolute minimum to show how far you can reach being "broke" for all newbies and that it's all about brains
    and not money.

    Tools I'll be using to begin with:
    - Cheapest VPS I'm gonna find
    - HMA VPN (You can find free scraped list of HMA Proxies daily)
    - GSA
    - Captcha Sniper
    - Platform Link Reader (Free)
    - Scrapebox
    - Gscraper Free Version
    - 5 Private Proxies
    - Social Adr Lazy Free

    Major difference from other Case Studies will be that I'm going to try to explain step-by-step exactly how I do it and where I drop the links, instead of saying:
    "I built 10 Web 2.0 blogs with well-written unique content"

    The website / kw's

    Both website and kw are german, the reason for that is simple.
    None of my English speaking clients have time to fool around as they are paying money monthly for results.
    This is an old friend of mine that will pay me when he hits #3 on both his kw and he's not in a rush.

    The niche is in fashion / beauty industry and all big players with local sub-domains ranking in SERP.
    Example: www.brandname.com/de or www.germany.brandname.com etc
    One company has billion dollar yearly revenue, 2nd has 100's million dollars, while the rest has couple of 10 millions.

    KW1:
    Current position: #7
    Exact Local Searches: 10 000
    CPC: 1.22$

    X3wpD.jpg


    #1 - Only company that exist only in Germany.
    Marketing strategy is link bait (promotions, coupons, competitions) and buying ads on niche related blogs and high pr authority websites.

    #2 Innerpage of Amazon clone (Freaking skyrocket from #20 to #2 in less than 2 weeks)

    #3 Same stragety as #1, but have been around for 10 years and have tons of links from some high pr websites money can't even buy.

    #4 Strategy is High PR Networks

    #5 & 6 Same as #1 and #3 (Link Bait)

    #8 Affiliate blog using own high pr networks

    #9 Billion dollar revenue company. Until just recently they didn't pay attention to SEO.


    KW2:
    Current position: #89
    Exact Local Searches: 6 600
    CPC: 1.26$

    t8ciu.jpg

    #1, #2 & #3 are same sites as #1, #5 & #6 at KW1
    Until last 2 Pandas same big sites used to occupy KW2 too, but they got knocked off first page and are struggling to get back.

    Onpage is good with titles, h1, meta and kw density around 2% - 5%
    Unique well written articles, but only 300 words on Frontpage with two pictures (kw1) and 400 words on the page that needs to be rank for #kw2.

    First thing is to do is to add more content to site get some social buzz.
     
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  2. the-kashish

    the-kashish Junior Member

    Joined:
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    Home Page:
    KW1:,Current position: #8 (-1)

    KW2:
    Current position: #89 (+/- 0)

    I hate waking up to dropped rankings...lol

    First thing to do is to make you have a great website.
    Scritty has an excellent point regarding this matter that everybody should read.
    Code:
    http://www.blackhatworld.com/blackhat-seo/black-hat-seo/511347-so-how-good-your-site-really.html
    I'm gonna start adding content to website.
    IMO there are 3 types of content.

    1. Landing page content.
    These are your "moneypages", can be your homepage, an inner page or a blog post.
    Need to be top notch, with well written, unique, converting content.
    If you ain't confident about yourself, get professional help.


    2. LSI articles
    These articles will be written around keyword suggestions I'm going to get from
    Code:
    http://ubersuggest.org
    These are kw with no big potential commercial value but are useful to be seen as an authority in your niche.

    I'm using a simple method to write these that has already been shared here at BHW.
    I scrape 3-4 articles about same subject, read them, then try to rewrite with my own words.
    I don't care too much how well written they are, as long as they are unique and I don't think search engines cares too much either,
    there are 6.6 billion are lousy english writers, just like me.
    I keep track of these articles, and if they get a descent amount of visitors and will edit them to look much better.

    3. Content for search engines
    Sometimes you can add articles just for search engines, articles you rather not wish your visitors to see.

    Work done so far today:
    Added official WP Blog, http://brandname.wordpress.com.
    Changed theme, added banner with logo, about page and a welcome post.
    Currently writing a post with pictures and outgoing links to authority sites like Wikipedia and Amazon.
    Going to add a phony tag so I can be listed under that tag in
    Code:
    wordpress.com/tag
    as a Top Story.
    This blog will be mixed German / English.

    Work in progress:
    Add pictures to site & add pictures to "official" Flickr, Pinterest and Tumblr accounts
    Scraping Pligg list to bookmark WP Blog with GSA (will post successful list here when its done)
    Write 2 articles to add to site.
    Writing descriptions for SocialAdr campaign.
     
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  3. the-kashish

    the-kashish Junior Member

    Joined:
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    Occupation:
    Pimp
    Location:
    Bay Area
    Home Page:
    KW1:
    Current position: #8 (-1)

    KW2:
    Current position: #89 (+/- 0)

    Job done so far:

    It's a so called "Content For Search Engine"
    It's unique, and descent written.
    Will it convert? No
    Will it have high bounce rate? Yes

    That's why I usually create two posts.
    One for Search Engines, 2nd for visitors.
    The one for search engines I post at 9 - 11 pm while the daily visitor numbers are at a minimum.
    Then I set WP to auto-post the 2nd post, written for visitors 9 - 11 am the following morning and make it a Featured Post.
    This way I will get 800 - 1200 words of content without the bounce rate.

    Article Specs.
    KW2
    679 words
    1.3% KW density.
    No keyword in title, headings, bold or italic
    Picture with kw2 in alt tag
    One link to landing page for KW2 (word + kw)
    One link to outgoing site (nofollow)
    Link to frontpage at bottom (domain.de)

    Asked for a link back from outgoing site I linked too (PR3)
    Will add to official FB Fan Page
    Will bookmark at local, non-spammed bookmarking site
    When indexed will curate it at offical WP blog at site owners personal WP Blog

    Work currently in progress:

    Pligg bookmarking of Official WP
    continue commenting at high pr Wordpress.com blogs, logged in as official WP Blog (already PR0 thanks to this)

    To do:

    Writing 4-5 descriptions for KW1, KW2, Official WP Blog, Personal WP Blog for SocialAdr campaign.
    I'm using the Lazy Free Subscription (17$)
    Tips: When you hit the 200 submission per url limit use bit.ly
     
  4. stevenukas

    stevenukas Junior Member

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    Since you are using WP as I understand,I would rather exclude categories which goes to front page and content for bots. Make you sure you track them all. I have discovered that even content which is made for bots,gets visitors with high bounce rate. Give more value to that content and pick easier to rank keywords like long tails that will increase your traffic and maybe conversions. If the content is is there already why not to use it for your advantage ? :)
     
  5. sgcashcow

    sgcashcow Newbie

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    thanks for sharing. shall learn the ropes..
     
  6. the-kashish

    the-kashish Junior Member

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    There are different ways to keep the visitors from reaching those post, depending on the theme you're using.

    "Give more value to that content and pick easier to rank keywords like long tails that will increase your traffic and maybe conversions."

    I will make sure to add that kind of content, but since money & time is a factor and I'm not a natural born writer this is a good solution to add tons of content.
     
  7. the-kashish

    the-kashish Junior Member

    Joined:
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    Occupation:
    Pimp
    Location:
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    Home Page:
    KW1:
    Current position: #7 (+1)

    KW2:
    Current position: #92 (- 3)

    "Asked for a link back from outgoing site I linked too (PR3)"

    Well..the webmaster approved my request.
    So for a whole day I'm getting ******** PR3 frontpage juice to the blog..lol
    Tomorrow link will move to an innerpage "Recommended Blogs"

    Daily Tip:
    1. Re-use your successful Bookmarking accounts so you create authority around them.
    This is the reason why I use SocialAdr for example.
    Bookmarking account that is active with a variety of bookmarks looks more natural IMO.
    I got a friend that also uses GSA, so after I've run a bookmarking campaign, I export the Project and mail him.
    He imports it and re-uses it, this way we split the work.
    Don't forget to make sure that both you and your pal bookmarks totally unrelated high authority websites from time to time.

    If you have a successful list of let's say 200 bookmarking sites, don't use the same 200 domains over and over again.
    It's not good to have the same number of links, or links from the exact same domains.

    Here a great site where you can randomize you site list.
    Code:
    http://textmechanic.com/Randomize-List.html
    2. Do some relevant niche commenting on same social network.
    Make 2-3 post, fill in complete profile with avatar (fake or real)
    Even if the comments are moderated, when they are from same network with an avatar, they get approved the majority of the time.

    I told my friend yesterday to make 5 niche comments with his WP.com profile.
    Told him to search for wordpress.com keyword and only for one week old results.
    At one of the blogs he saw some good stuff, re-blog it and posted a comment kinda like:
    "Nice blog you got, really loved this post, hope you don't mind me reblogging some of your stuff, so my readers can read them too."

    After 10 mins blog owner replied and within 2 hours, he got 2 customers from the readers of the blog he commented on, ordering from him.
    Now I'm not saying it is as simple as that.
    He searched for German kw so he could easily find 5 relevant blogs and make comments, took him maybe 10 - 15 in all.

    I did the same for the official WP blog, same kw but in English.
    99% of the Serp are self-promotional T1 blogs with comments closed, spun crappy articles, same ugly theme, no visitors, no approved commenting etc etc.
    To find 5 relevant blogs I could comment on that were not obvious self-promoters took me 30 mins.

    Job done so far:

    caHTC.jpg

    Job to be done next:

    2nd Personal WP blog is a personal blog of employee.
    She agreed to let me redesign and edit it.
    Will of course do some basic on-page optimization and drop links to KW1 and KW2...lol

    Gonna set up a new Social Network (local domain).
     
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  8. the-kashish

    the-kashish Junior Member

    Joined:
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    Occupation:
    Pimp
    Location:
    Bay Area
    Home Page:
    KW1:
    Current position: #7 (+/- 0)

    KW2:
    Current position: #91 (+1)

    Have been kinda bizzy with other projects so no real news to post, but I'm going to try to post even if nothing exited happens to keep thread alive.

    Here is list of successful bookmarking site list to use with GSA on T1's.

    Code:
    http://www.tvinstallationsandiego.com|2
    http://simposiogeicam2011.org|2
    http://rm07.com|2
    http://www.viewcool.info|2
    http://v12.me|2
    http://simposiogeicam2011.org|2
    http://funnysayings.us|2
    http://linkeddataweb.com|2
    http://m68m.com|2
    http://www.odyle.net|2
    http://rm07.com|2
    http://jumbobookmarks.com|2
    http://kojaxx.com|2
    http://blogorama.com.mx|2
    http://www.adurls.in|2
    http://social.24prestiti.com|2
    http://networkingsocial.info|2
    http://www.adurls.in|2
    http://core-blood-news.com|2
    http://0rigo.com|2
    http://compilerfree.com|2
    http://www.frameseo.com|1
    http://www.linksfaves.com|1
    http://www.freelinkstorm.com|1
    http://www.cuadernorayado.com|1
    http://www.heliumbeta.com|1
    http://www.markthelink.com|1
    http://www.realestatecomplaints.in|1
    http://www.mysocialflix.com|1
    http://www.tralot.com|1
    http://www.chopsteel.com|1
    http://www.drilldevice.info|1
    http://www.buzztin.com|1
    http://www.crocodilenail.info|1
    http://www.easerow.com|1
    http://www.ezkinetics.com|1
    http://www.hulklink.com|1
    http://www.cyclestroke.com|1
    http://www.electrofancy.com|1
    http://www.wildbookmarking.com|1
    http://www.pagerankbacklink.de|1
    http://www.webseobest.com|1
    http://www.xnews.co|1
    http://www.tubeflier.com|1
    http://alplist.com|1
    http://www.yehiapress.org|1
    http://www.placetolink.com|1
    http://yoogr.com|1
    http://hype.pbguide.com|1
    http://internetaffiliate.biz|1
    http://www.otd.to|1
    http://www.tralot.com|1
    http://www.t0b.info|1
    http://www.wegbook.com|1
    http://www.bishtarin.ir|1
    http://www.rookiewebmaster.com|1
    http://www.wildbookmarking.com|1
    http://drare.info|1
    http://khmer2.com|1
    http://gotagged.com|1
    http://luckmonger.com|1
    http://khmer2.com|1
    http://socialbookmarking.seo4world.com|1
    http://www.azhahi.com|1
    http://www.allyearlinks.com|1
    http://bookmark.easyinfo.in|1
    http://biqboq.com|1
    http://arrivenews.com|1
    http://bookmarks.newseruption.com|1
    http://diggit.in|1
    http://kledy.us|1
    http://internetaffiliate.biz|1
    http://cybh.org|1
    http://boomarking.com|1
    http://www.benthell.info|1
    http://www.besthairsaloninsandiego.com|1
    http://pligg.in|1
    http://flyingdutchman.me|1
    http://www.bestwebspaces.com|1
    http://www.cogradient.com|1
    http://www.buzztin.com|1
    http://www.bookmarksspirit.com|1
    http://www.brolithium.com|1
    http://onlinemagics4u.com|1
    http://www.anybookmarks.com|1
    http://www.arcmolding.com|1
    http://coatasite.com|1
    http://webpur.com|1
    http://shareyour.yt|1
    http://businessolution.us|1
    http://plugposts.info|1
    http://www.saberviajar.info|0
    http://www.wooxx.com|0
    http://www.wakemo.com|0
    http://4download.asia|0
    http://lig.blogesite.com|0
    http://www.aryanlink.com|0
    http://www.scoopmark.com|N/A
    http://www.sbmmoz.com|N/A
    http://www.tiririt.com|N/A
    http://blog.telegnt.com|N/A
    http://yoogr.com|N/A
    http://bookmarkking.info|N/A
    http://blogorama.com.mx|N/A
    http://mettablog.com|N/A
    http://plugposts.info|N/A
    http://mygiftguide.co.uk|N/A
    
     
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  9. the-kashish

    the-kashish Junior Member

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    I had to pause this, I'm freaking involved in 3 lawsuits...lol
    A client refused to pay 2 of the bills so I had to file lawsuit.
    I also outed the client on website, nothing bad actually.
    A picture of client with a stop sign over the face and me stating that we don't work together.

    Now client has filed lawsuit and wants $10 000 for copyright infringement, libel, distress and invading privacy
    because she posted an edited sms conversation on her Facebook, and I took a screenshot and posted it together with the original
    on my personal blog.

    Poor bastard claims she can't work, she can't sleep, thinking about committing suicide while she keeps posting lies
    about me non-stop on her Facebook page.

    Worse part is, my lawyer told me since she's female and I'm a male, all she need is to cry a river on court and get her husband, mom and brother to testify
    that she's been feeling as bad as she has and I'm toasted.

    Anyway, I've given up the thought of breaking all her bones or similar and decided this shit won't let this affect me anymore.
    I'm gonna restart this shit on Monday.
     
  10. marcus528

    marcus528 Regular Member

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    Good man!

    Bookmarked, will keep a close eye on your thread.
     
  11. RankGeek

    RankGeek Jr. VIP Jr. VIP

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    Home Page:
    Awesome, man :) Hope you get over the lawsuits quick. Irrespective of the case study, I love the fact that you decided to say this - about outsmarting companies with high SEO budgets with a simple well-thought out SEO campaign. Happens all the time!! And that is one of the intangibles of Google ;)
     
  12. the-kashish

    the-kashish Junior Member

    Joined:
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    Occupation:
    Pimp
    Location:
    Bay Area
    Home Page:
    KW1:
    Current position: #11 (- 4)

    KW2:
    Current position: #24 (+67)

    SocialAdr really did miracle for 2nd kw.
    Since Panda refresh is coming up, got a new task for tomorrow.

    1500 words of content and 10 images.
     
  13. pasenseoso

    pasenseoso Power Member

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    - - P I L I P I N A S - -
    Home Page:
    i am following this post. :)
     
  14. the-kashish

    the-kashish Junior Member

    Joined:
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    Occupation:
    Pimp
    Location:
    Bay Area
    Home Page:
    KW1:
    Current position: #10 (+ 1)

    KW2:
    Current position: #19 (+5)

    Not sure about if the promised update of Panda has been released.
    Plenty do, but on the other side, if you have enough time to skim through some SEO-blogs you will find people everyday swearing that there been a Google update released.
    I can even imagine some people having nightmares about SEO while sleeping, but I tend to daydream about the good old days..lol

    Before moving on I want to address one issue I've seen lot's of lately, specially on Moneypages, and that is compound kw's.
    People seem to mix
    compound kw with related kw, don't do that.

    If you don't know what a compound kw is, its a 2+ word kw containing your money kw.

    Money kw: smartphone accessories
    Compound kw: smartphone accessories at mywebsite.com or apple smartphone accessories

    People think they are creating related kw but are actually creating compound kw and while they believe that they are keeping Money kw % at a low 20% it's actually much higher.
    IMO these are related kws:

    [h=2]BlackBerry Premium Multimedia Headset
    Travel Charger
    Samsung Multimedia Dock
    [/h]
    With the upcoming Penguin update everybody should really think about how they use automated tools and should really diverse their link building.
    Penguin did result in what G was hoping for.
    They hoped to decrease spam, but instead it has increased by several 1000% and one of the big reason behind this is GSA, the cheap price and the simplicity.
    I know few guys running GSA on 5-10 VPS spamming the hell out of everything so trying to avoid Pligg sites and build some links on Platforms / Sites automated software can't reach is a good idea.

    I also think that Social Media will be a much more important factor in 2013 & 2014 than ever before.
    One great thing about Social Media is that you can curate your own content and get lot's of free links and this is what I'm gonna put emphasis on following days.

    This thread is all about outsmarting competitors and today I will look into Video Marketing.
    Since the competitors have more money to spend on a single video then you and me can hold in their hands they have all got lazy and only use Youtube for marketing and SEO and with few exceptions Vimeo.
    With Animoto Pro and picture frames / effects from sites like Graphicriver you can create really awesome videos.

    These videos are good enough to add to any moneypage, even commercial ones.
    Not everybody need to spend those money though, Article to Video softwares are also great.

    I've produced a 1min+ video, Compound Kw (KW2) and link to Innerpage that shares that Kw + Moneypage.
    Good description and upload to Youtube.
    Next step is to upload to every single video site you can find out there that allows links.
    I'll do that tomorrow and post a list here.

    2nd share, embed link to the video on every single social media account you have for your website.
    https://ifttt.com/ is useful for this.
    For example, you can get IFTTT yo bookmark your Youtube video to Diigo and backup that bookmark to Pinboard or take your Youtube video, embed it to Tumblr, then post the Tumblr post to your Facebook Wall while you also add the video itself to Facebook.


    When using Social Network / Bookmarking sites always make sure you put emphasis on sites that Googles gives extra love to:

    Code:
    AllVoices, Badoo, Blogger, Delicious,  Digg, Diigo, Disqus, Echo, Gigya, Google+, Google Groups, Hatena,  Livefyre, Meetup, Read It Later, Reddit, Screen Rant, SodaHead, TypePad,  VKontakte, yaplog!, Cliqset, DotSpots, Dreamwidth, LiveJournal,  MySpace, Six Apart, Tumblr, WordPress
     
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  15. juanfra

    juanfra Newbie

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    Nice case study, I want to know what will happned in the end with this.
    Luck with the lawsuit!
     
  16. the-kashish

    the-kashish Junior Member

    Joined:
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    Messages:
    180
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    Occupation:
    Pimp
    Location:
    Bay Area
    Home Page:
    KW1:
    Current position: #9 (+ 1)

    KW2:
    Current position: #20 (-1)

    If you are wondering wtf is going...I'm waiting for German articles..lol
    They are expensive AND slow as fuck as it seem, at least the one my friend is using.
    Anyways...the video syndication helped a lot, even though some got deleted.

    Code:
    Youtube - PR9 - Raw Links
    Vimeo - PR9 - Raw Links
    Metacafe - PR7 - Text Link
    Veoh - PR6 - Text Link (Deleted)
    Flixya - PR5- Embed Youtube Video - Text Link (also useful to post articles - no login needed)
    Meefedia - PR5 - Embed Youtube Video - Text Links - No Sign Up Required
    PandoraTv PR6 - Text Link (Deleted)
    
    Post it to YT and embed it to website (in this case innerpage with longtail KW2).
    Post it to your personal Google+ Page and then to Google+ Local Page.
    Post it to Facebook, then wait until next day, post it to Tumblr and post the Tumblr Post with video to Facebook.
    Use open-link wheels and use multiple accounts.

    Thanks to this..the innerpage jumped to #1 on the longtail kw (KW2 + major city) , above the "#9 Billion dollar revenue company. Until just recently they didn't pay attention to SEO." I mentioned at my first post.
    Stupid punks have been investing $1000's lately and have actually moved from #9 to #6 for KW1 and from #10 to #1 on KW2 + Major City and they don't even know what hit 'em...lol

    I wanna recommend a cool plugin I added to the site
    Social Networks Auto Poster (SNAP)
    It syndicates your content to several Social Network sites like:

    Blogger
    Tumblr
    Delicious
    Twitter
    Facebook
    any Wordpress based blogs

    can post images and videos to Tumblr and images to Facebook and VKontakte

    and its all White Label...so there is no Posted By Snap or something and you can add custom spinnable text before / after the syndicated post like:

    Check out my new post I posted on my website..or read this cool post about kw on %link to post%
    Really awesome.
    Did I mention it's free ?
     
  17. romainchan78

    romainchan78 Registered Member

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    this is the best journal i ever read in this forum
     
  18. godsfriend

    godsfriend Registered Member

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    any updates?