[CASE] In the top 10 of Google overnight!

NeedMyLink

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SEO test: Pages not being indexed in Google? Time to change the URL

Situation: Gary Osburg's regional website had only 1 services page indexed out of 8 available. The non-commercial pages (home, contact, about) were indexed immediately.

Requests to GSC, linking and other methods did not bring any results.

Hypothesis: The url of each of the 7 unindexed pages contained the word "service". The only indexed service page did not have this word.

Test: The word "service" was removed from the URL and the new page addresses were sent for indexing.

Result: within 24 hours all 7 pages were indexed and ranked in the top 10 for the query "service + neighborhood".

Source: Gary Osburg twitter.
 
that's amazing... and interesting... And it proves once again that google doesn't like other people making money, because service pages are commercial pages so they prevent them from indexing / ranking as much as possible. First, they want as much info about us as possible and then, with all that info they manipulate the rankings however they want (and they have the nerve to say that manipulating the SERPs is against their TOS). All of the crappy results that we're seeing in the SERPs are by design...
 
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I checked his twitter but he does not reveal the site so I can't check its ranking as of now.

But I doubt the ranking can remain high.

Changing URLs means it's a new page and Google indexes it immediately. The high ranking may be just a fresh content boost. G may drop the page soon.

What he does is not enough to back up his theory of "service"/money pages.
 
that's amazing... and interesting... And it proves once again that google doesn't like other people making money, because service pages are commercial pages so they prevent them from indexing / ranking as much as possible. First, they want as much info about us as possible and then, with all that info they manipulate the rankings however they want (and they have the nerve to say that manipulating the SERPs is against their TOS). All of the crappy results that we're seeing in the SERPs are by design...
I think that one of YouTube's negative recommendation & ranking signals is having a sales pitch in the video or a commercial link in the description.

While I don't think Alphabet cares if a page is commercial or not in Google's SERPS, I do think the type of content matters. It can only be commercial if it's offering a ton of value and it came lean anywhere near towards being a landing page.
 
While I don't think Alphabet cares if a page is commercial or not in Google's SERPS, I do think the type of content matters. It can only be commercial if it's offering a ton of value and it came lean anywhere near towards being a landing page.
I mean, this would be the obvious answer. But then - if we are to believe what @maxmayer said - all that the guy did was to remove the word "service" from the URLs and the URLs got indexed and ranking within days. So, we are to assume that the content quality was there before the change. That's why I said what I said (plus the fact that I know how scumbaggy google are in general)
 
I mean, this would be the obvious answer. But then - if we are to believe what @maxmayer said - all that the guy did was to remove the word "service" from the URLs and the URLs got indexed and ranking within days. So, we are to assume that the content quality was there before the change. That's why I said what I said (plus the fact that I know how scumbaggy google are in general)
Calling Google scummy reeks of entitledness, remember you're free to noindex, nofollow them, block their bots, and not expect free traffic from them.

There are also numerous reasons why a page was indexed or not indexed, those other pages could have been seen as thin or duplicate content, or any other reasons. But, to think that you can game Google by removing the word "service" is silly.
 
Calling Google scummy reeks of entitledness, remember you're free to noindex, nofollow them, block their bots, and not expect free traffic from them.

There are also numerous reasons why a page was indexed or not indexed, those other pages could have been seen as thin or duplicate content, or any other reasons. But, to think that you can game Google by removing the word "service" is silly.
I will call them however I want, I have the right to have an opinion.

And they are scumbags even if for reasons that are not related to ranking in their search engine (for example they eliminate all competition, unethically, or they collect and sell our data against our will, etc). Many reasons to dislike google and to call them names even worse than scumbags, but I chose to be polite this time :)

As for the silliness of my thought well, I will keep it until proven wrong. Cheers!
 
I checked his twitter but he does not reveal the site so I can't check its ranking as of now.

But I doubt the ranking can remain high.

Changing URLs means it's a new page and Google indexes it immediately. The high ranking may be just a fresh content boost. G may drop the page soon.

What he does is not enough to back up his theory of "service"/money pages.
I agree, it's probably an oversimplification of complex algorithms. Is there any chance that external factors such as backlinks or social signals played a role in improving indexing and ranking?
 
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