I'm currently struggling to come up with a topic I am truly passionate to start a website about. I thought this could be a good thread for people to give their advice and tips of how they overcame the problem. I personally believe that creating a website just to make money is the wrong approach.. I think if you pick a subject that you are truly passionate about, you will be able to create much better content that is natural and shows the intent of good will. In other words, less intimidating and sales-based. The problem is the subject. Anyone can do keyword research and come up with a "niche", which basically leads to people giving up on their websites from lack of interest. Identifying a subject that interests you first, then doing market research into that subject seems like the best approach. Any advice, tools, or methods you guys who are successful have used to get over this hump?