Can't make good website

I want to make wordpress+woocomerce to sell digital products
I check my competitor websites and I like what I see so I search the theme they use and when I use that Theme I get completely different thing
what's the problem here?
is there any tutorial on that?
The theme is only the starting point. Your competitors probably use custom layouts, page builders like Elementor, WooCommerce settings, and imported demo templates. Check whether the theme offers a demo import, then customize the product pages and shop layout
 
They may have modified the code to customize the interface. I think what’s most important is running your website effectively to drive sales rather than focusing too much on its appearance.
 
When you first install any WordPress theme, it is completely blank by default. The reason your competitor's site looks polished is because they imported a "Demo Template" or used a page builder like Elementor or Gutenberg blocks.

Here is how to get the same look:

1. Check your theme settings for a "Starter Sites" or "One-Click Demo Import" option (almost all modern themes like Astra, Kadence, or Woodmart have this).
2. Import the eCommerce starter template that looks closest to what you want. That will instantly load the demo pages, styling, sample products, and menus.
3. Once the demo is imported, simply edit the pages and replace their demo text and images with your own digital products.

Search on YouTube for "[Your Theme Name] demo import tutorial" and you will see how quick the process is.
 
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