I can't seem to figure out why my dad's ecommerce site won't rank well for a specific set of related keywords, and I'd like some help. It ranks #1 for a most brands that he sells, but for this one, his largest brand, he's in the mid 20's. There's maybe 10 total competitors selling it, and he should rank on the first page for them hands down. I think his metrics are decent, relative to the competition. And, his on-site SEO is better. But, all we care about right now is getting this one brand at the top of the rankings ASAP. I'd be happy to share his site URL and competitor sites, and pay for analysis and/or help ranking. Maybe another (or better?) question is, what we need to do to get all these numbers up...Here are metrics for his site vs. biggest competitors: Dad?s Site: TF ? 33 CF ? 24 PA ? 34 mR ? 3.21 DA - 23 PR - 2 Backlinks 18,900 (from 73 domains) Competitor 1: TF ? 17 CF ? 13 PA ? 40 mR ? 5.32 DA - 28 PR - 0 Backlinks 33,500 (from 217 domains) Competitor 2: TF ? 33 CF ? 24 PA ? 32 mR ? 7.13 DA - 28 PR - 3 Backlinks 18,900 (from 73 domains) Competitor 3: TF ? 18 CF ? 32 PA ? 31 mR ? 4.61 DA - 22 PR - 3 Backlinks 600,000 (from 50 domains) Competitor 4: TF ? 44 CF ? 30 PA ? 45 mR ? 5.40 DA - 34 PR - 3 Backlinks 2,800 (from 331 domains) Thanks in advance!