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can Youtube help with site serps?

Discussion in 'YouTube' started by darrensss, Mar 8, 2011.

  1. darrensss

    darrensss Power Member

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    New to youtube marketing ....
    My question is ... can you tube marketing help your site in serps or is it just used as a traffic generator?

    The reason i ask is because i found a video posted in youtube with a link in the description but it was a no-follow?

    Am i missing something with youtube marketing? :confused:
     
  2. blackhit

    blackhit Super Moderator Staff Member Jr. VIP Premium Member

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    YouTube is a traffic generator in the sense that you use it as an advertising platform.

    You promote your site, your product or your service and since you can't sell on YT itself you need the viewers to click through to your site. That's what the link is for.

    As for the SERPS. You can use BH techniques to rank your vids in the SERPS.
    This way you have 2 sources of targeted traffic.

    1.) People who search in YT, find your vid and visit your site
    2.) People who search in i.e. Google, click the link to your vid, watch the vid and click the link to your site

    That's in a nutshell how I'm using it.
     
  3. JackSparrow

    JackSparrow Supreme Member

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    Clickthroughs with Youtube is quite shit; pity you can't embed links in videos!!
     
  4. darrensss

    darrensss Power Member

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    thanks guys....
     
  5. buzz1212

    buzz1212 Registered Member

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    Hey Jack, here's a trick I use. Set up an account with youtube advertising, you will need an adwords account. Then you can place an ad in youtube. Go to youtube ads
    and bid one cent per click/ max. one dollar per day. You will then be able to put an ad with your link at in your video. The cool part is when your budget runs out you still keep the link in your video. You can set limits as low as you want to.
     
  6. darrensss

    darrensss Power Member

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    Can i control the ads that display with my videos? i mean if my kw is 'blue widget' how do i know that it will just show my ad and not another advertiser also sponsoring 'blue widget' ???
     
  7. buzz1212

    buzz1212 Registered Member

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    It works just like adwords but for video. You bid on a keyword and the highest bid is in the #1 spot. If your daily budget runs out you get placed back in the organic listings, only you get to keep your ad and link with the video. I'm sure you've seen these ads before, they're the black slide in box at the very bottom of the video. One more tip: ppl on YT don't search the same as they would on g00gle, so always use the YT keyword tool when doing your research.
     
  8. joeyblogz

    joeyblogz Registered Member

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    Buzz, you beat me to it! Another tip about improving CTR with promoted ads on youtube. Consider matching the copy/image in the ad with the copy/image shown in the video while the ad is displaying.

    i.e. if the video is about black hats and is showing a picture of one, have the ad say "to get a free report about black hats, click here" and contain a picture of a fedora.

    The continuity between the video and ad combined with a clear call to action will help with your CTR.
     
    • Thanks Thanks x 1
  9. antsaoo

    antsaoo Supreme Member

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    Can you choose individual videos to promote on ?

    ALso. Why not. Create video and link to your webpage. Links always a link . Even tho YT is n0follow as i remember

    Edit: Oh i checked for fun some Backlink stats for my domain where i direct traffic from vids and noticed got some links from other sites copying my videos with description.
     
    Last edited: Mar 9, 2011
  10. JackSparrow

    JackSparrow Supreme Member

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    This seems like all good advice, never ever thought of using Youtube advertising to gain clicks to my sales landing page. Will try this out soon, thanks guys!!
     
  11. Autumn

    Autumn Elite Member

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    Youtube helps with the serps in an indirect manner. The actual links from the description box go through a fucked up redirect and probably don't count as backlinks, although they do show up in Y! site explorer.

    However, you will get mass quantities of people scraping your vids on Youtube and embedding them on their own sites (as well as stealing the description, along with your link).

    For example, recently I put up a couple of hundred videos in a particular niche, linking to my CPA full page ad on my own brand new domain. Within a few days there were 65,000 mentions of my domain in Google - yep, my vids and been scraped and embedded in other people's web pages 65K times!

    You can be sure that my domain got indexed and a bit of free SE traffic, even though it wasn't the original intention. :)
     
  12. pen---

    pen--- Registered Member

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    hey why just don't use youtube as another buffer site?
    if you include your url, and your video(s) url for example in a xrumer blast it gives you link juice...? squidoo is also nofollow when you start...