Discussion in 'Adwords' started by Bostoncab, Jan 29, 2014.
Can you use adwords to drive traffic to a facebook page?
Yes you can, and I have seen several adwords ads pointing to an FB url, but not on same page. You see, Google adwords has this policy of allowing only one TLD for a given search result, and I quote:
read here: https://support.google.com/adwordspolicy/answer/14844?hl=en
So, if there are several advertisers who target an FB url for the same keywords you target, only the ad with the highest ad Rank will show (i.e. the one that pays most), so, you can find yourself competing against other advertisers simply because of the domain: facebook.com
Does geotargeting come into play with that at all? I specify that my ads are only shown in one particular section of the state I live in. Also no one else seems to be running ads pointing to a fb url for my keywords. Also my keywords are pretty geospecific like [name of town] taxi.
geo location has nothing to do with it. If no advertiser targets an FB domain for the kws you target, your ad will be approved & shown
I have added your question you asked me through PM, as it is related to the discussion.
Well, assume you target the keyword: "taxi" in the UK, and other advertisers are targeting the same keyword for UK & US for ex, then, the ad with the highest Ad Rank for the word: "taxi" in the UK only, will be shown with FB as the display url.
However, there is another issue you need to consider and it is: "advanced location targeting" in Adwords. So, if for ex, you target the word: "taxi" in "google.co.uk", Adwords, by default, will show your ads for the word "taxi" to users from around the world assuming they look for "taxi" in google.co.uk. So, your ad may be shown to Spanish users who look for: "taxi" in "google.co.uk". This is very common in Google.com btw.
So, back to our FB domain issue, and location targeting, the highest Ad Rank for a given keyword in a given location will be shown. It doesnt mean your campaign/s and/or ads wont be approved, but simply your ad wont show if there is another advertiser who target same keyword as you do in the same location (also by Adwords default settings of "advanced location targeting") with a higher Ad Rank, that's it
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