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Can you Send Me in the Right Direction with my Keyword Research???

Discussion in 'White Hat SEO' started by Toocoo82, Aug 15, 2012.

  1. Toocoo82

    Toocoo82 Regular Member

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    I had posted this in another thread, but I needed a good response. I was using Market Samurai, and I'm thinking about selling a classic video game called the secret of mana.

    Here is what I came up with:

    [​IMG]


    Let's say I'm going to optimize and build a site for selling this. How many keywords would you suggest, and which ones from the list would you select?

    Do I always go for the highest exact match ones? Like would it be:

    Secret of mana
    Secret of mana 2
    Seiken Densetsu

    And would I add:

    SNES games online
     
  2. SnowWar

    SnowWar Power Member

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    Yap you should go for the exact match ones.
    It will give you better performance then the other thing.
    You can not do better than this with this.
    As far as i know.
     
  3. asilent

    asilent Junior Member

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    I'd choose several more specific keywords too. They may be easier to rank and you may get first traffic sooner with them.
     
  4. illfounded21

    illfounded21 Senior Member

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    What was wrong with the other thread?
     
  5. Toocoo82

    Toocoo82 Regular Member

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    So let me ask you, would you go with the 1st 7 on exact match?

    Or could I attack 7, and make some longtail like this:

    Buy secret of mana snes game online
    Secret of mana
    Secret of mana 2
    Free secret of mana rom online
    Seiken Densetsu
    Secret of mana walkthrough
    snes games online
     
  6. Techxan

    Techxan Elite Member

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    I am sorry, this is going to be a hard one if you are selling, because these are not buying keywords. Look at "get" "find" "buy" "download" and other keywords that indicate interest to buy, plus your keywords, in exact match.

    If you were going to be building an adsense site, then you would be on the right track. This would bring a great general readership that would be targeted to gaming ads.

    In your case, you might want to consider two sites, and make an adsense site as part of the sales funnel for the money site.

    I do not want to rain on your parade, and I certainly hope you understand that. But, especially if this is your first site, and you plan on selling from it, it will be a while before you see good money from this site if you ever do.

    Do not let my words or anyone else's stand in your way, you will learn a lot from doing this even if it fails. I have been doing this for a while and still have about a 3 in 10 success rate, as far as making sites that start to generate a fair revenue stream I can depend on. Of course these streams add up....

    Even when you do everything right, a site can still fail. This is no reflection on you. People are fickle things, some things work and some don't.

    When you fail, you have a site to flip or use as a testbed to run to try methods on. With every site you build, you learn more, more becomes automatic, and you have more resources, and experience going forward.

    When you succeed, it is sweet.
     
    Last edited: Aug 15, 2012
  7. Toocoo82

    Toocoo82 Regular Member

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    Yeah, so what if I made a site that give siteful knowledge about the game, and offer a guide with tips, tricks, and more for sale $17?


    So if I take your suggestions, would this be a excellent keyword research list:

    Buy secret of mana snes games online
    Get Secret of mana free online
    Download Secret of mana 2 snes games
    Free secret of mana rom online
    Find Seiken Densetsu snes online
    Secret of mana walkthrough guide
    Buy snes games online
     
  8. Techxan

    Techxan Elite Member

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    First, I have not done any keyword research, so I am going to assume that you have done it correctly. To me this seems much more on track to attract buyers to a selling site. Second, I have no idea of the buying habits of this market.

    Decide what do you want to do: Sell, or build up an authority site first, then ease into selling.

    The process is different for what you are going to do. If you are going to build an authority site you need quality content, and lots of it. A blog will probably not do, but a good theme in WordPress will work. You will need to get out articles, and market the articles to get traffic to the site. Social media is going to be important.

    If you are going to sell, then you need a sales site and a sales funnel first, then market like a fool. You can add the authority pages as time goes on, but since you are shooting for sales, that is on the back burner.

    Remember too, if you give a customer too many choices, they will choose nothing. Give them too many places to go, and they don't buy. They wander around and forget what they were doing. Keep the focus tight, whatever direction you go.

    Is the $17 profit? If not how much actually is? Figure without buying traffic IF your in position one in google, you can pull 20 to 25 % of the traffic you see for exact match. How many people does that give you monthly on your buying keywords?

    Now, this traffic will convert to sales at a small rate, perhaps 3 to 5 percent or so, maybe worse, and who knows maybe better. Plan for the worst, hope for the best.

    So where do you end up? If your keywords are showing 20,000 a month, you might pull 4000 if you are in spot 1. If that converts to sales at 3%, you will have 120 sales. If your profit is $17 then this is rather nice. However if your profit is 2.50, this is not nearly so nice.

    If you traffic is showing 1000, then everything shrinks.

    Keep in mind, you might convert to customers at .05 percent too. If your traffic is showing 1000, and you get 20% of the traffic (200) and you convert at 3% you get 6 sales per month. Even at $17 profit, this sucks for the effort. If it converts at .05, you will have 1 sale a month. That sucks enough to suck a golf ball thru a garden hose.

    Then again, you might convert at 20%, who knows? Build it and find out. You might be rich in three months.

    Remain cognizant of the fact that these numbers only apply if you rank number 1 in Google for the keyword, too.





     
    Last edited: Aug 15, 2012
  9. IamNRE

    IamNRE Jr. VIP Jr. VIP Premium Member

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    Go for those with more than 500 exact searches and no more than 100K competition. And maybe a few of those that get under 500 exact searches...

    But the big keyword will be the hardest to rank (the first one with the most volume) go after that when you are already ranking for the other keywords.

    Good luck.
     
  10. Toocoo82

    Toocoo82 Regular Member

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    I mean this is hypothetical if I was selling a guide? So I guess I would make sure the site has a ton of content about the game, great on page and off page seo, and funnel that gives them valuable information, but also offer my guide or updated guide every so often.


    But anyways, would the list I made above be good to work with and see where it goes?
     
  11. Techxan

    Techxan Elite Member

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    Yes, if they have good traffic and no serious competition

    BUt I would consider these too. Long tail is good, but so are the short tails too.

    Buy secret of mana snes
    Buy secret of mana
    Get Secret of mana
    Download Secret of mana
     
    Last edited: Aug 15, 2012