Some who knows I know a little about SEO wanted to hire me to rank his site for an odd keyword. The phrase was "doors ny" for a door company in new york. Obviously I can't put "doors ny" in text so what do I could I do if I am trying to rank without having the phrase in the content, URL, and site title? I know it is a pretty competitive keyword but I have ranked before in similar situations. Only I had the keyword in the domain then. This time he won't have the keyword in his domain and nor will his competitors.