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Can you rank alone using EMD?

Discussion in 'White Hat SEO' started by saber210, Dec 10, 2011.

  1. saber210

    saber210 Supreme Member

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    I just want to ask if the EMD is a very big factor for ranking website?

    Can you beat a well made authority site with a single EMD with minimum backlinks?

    Thanks!
     
  2. shiningeyes

    shiningeyes BANNED BANNED

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    EMD is a big factor but relying only on this you can not rank the site and beat all other authority sites ranked and optimized with the same KW. You have to take care pf the other factors like onsite SEO (your content and site's SEO) and off-site SEO (quality inbound linking)
     
  3. DamageX

    DamageX Elite Member

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    Actually no, it's not, not anymore. Does it make it easier? Yes, but if you know what you're doing you don't even need an EMD and can beat EMDs in the SERPs all day long.
     
  4. 75INZ

    75INZ Regular Member

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    I just set up a site as an experiment, wrote one article with your basic SEO stuff. Left it for a week, never did any back linking or anything at all to promote it and now it's ranked number 12 for a keyword that gets 2,600 searches a month, exact.

    EMD seems to play a big role.
     
  5. shiningeyes

    shiningeyes BANNED BANNED

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    I think EMD is an additional SEO advantage you must have with you, Its significance can not be denied. You can outrank an EMD with non-EMD with better SEO tactics but if both sites are equally SEOed you will always see EMD on top and non EMD on somewhere 4th or 5th spot!
     
  6. nicknick

    nicknick Regular Member

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    Depends on your competition. I just got another 4 MNS up this week and one is already on page 2 at the top just from on page SEO and that's with an EMD. It all depends on your competition and how well you optimize your site. Also original content does help ;)
     
  7. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Most people misunderstand the value of an EMD. It was a big deal when longtail keywords and microniche websites first became popular, but since then the value of an EMD has been thrown around so much that it's become another SEO myth. The fact is an EMD isn't really all that powerful a factor UNLESS your dealing with a low competition niche.

    The key factor in the EMD plan is the 'low competition keyword'. Most websites will rank in the serps for many search terms that they haven't even made any effort for. So by searching for longtail keywords you could find many search terms in which none (or very few) of the sites in the serp were really doing anything more than just unintentionally having some of those terms in their content.

    That was the whole point of it. When you found those low competition terms, then just having an optimized url (EMD), keyword optimized content, and just some basic keyword anchored backlinking was enough to outrank the other sites in the SERP because they weren't even trying.

    The actual positive factor is having the keyword in the url, and an EMD is the most optimized place for that. When there aren't a lot of other ranking factors being considered, then optimizing the url by having an EMD can make a significant difference. As the other ranking factors (especially keyword anchored backlinks) become more competitive, the importance of an EMD over just having keywords anywhere in the url becomes much less significant.

    As the intentional competition for a keyword increases, the factors of keyword rich content and especially keyword anchored backlinks become much more important than the factor of having the keyword in the url. Once that happens then an EMD doesn't give any significant advantage over just having the keyword anywhere in the url. As the competition increases its relevant content, keyword anchors, and backlinks from relevant sites then even having the keyword in the url becomes much less important.

    So, if you're targeting a low competition keyword then having an EMD, keyword optimized content, do some bookmarking and other minimal backlinks then that can be enough to get good ranking for the keyword. Once you start dealing with any amount of competition though, the value of the EMD becomes pretty insignificant.
     
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    Last edited: Dec 10, 2011
  8. Rasacz

    Rasacz Power Member

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    I will soon open a case study about EMD strenght. Will test if it's a myth or not at some medium-hard competition niche.
     
  9. paulpapapump

    paulpapapump Junior Member

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    those backlinks better be high pr bro if you really wanna take out the authority site.