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Can you outrank a company for its name?

Discussion in 'Link Building' started by FrozenSpade, Nov 16, 2010.

  1. FrozenSpade

    FrozenSpade Power Member

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    I am currently 5th for a company name but that company has the first 4 ranks. The SERPS look like this:

    1. companyname.com
    2. companyname.com/english
    3. companyname.net
    4. companyname.net/english
    5. mysite.com/companyname
     
  2. ┼blackrat┼

    ┼blackrat┼ Senior Member

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    if they have the 4 first spots then I assume competition is pretty low for that particular keyword.

    I say it´s probably doable.
     
  3. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Well just the fact they have the first 4 spots doesn't necessarily mean the competition is pretty low.

    They could just have those spots because they just dominate the term. Not only will they be building their own backlinks, if it's a somewhat well known company there will be lots of natural backlinks to their website as well.

    But you also gave a great answer to the question. It's probably doable.

    It's possible to outrank any website for any term. If you had the time and resources it would be possible to outrank Yahoo for the term "yahoo" in the Google serps. Or outrank for "google" in the Yahoo serps. Of course it would be pretty close to impossible for anyone to have the time and resources to do it for those examples. The point is simply that it's always possible to outrank for any keyword.

    As far as the specific website the OP is wondering about, he just needs to do the research to find out how much competition there really is for the term. What the actual words are don't matter, just how well the other sites have targeted those words for search terms. If it looks doable then go for it.
     
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    Last edited: Nov 16, 2010
  4. ┼blackrat┼

    ┼blackrat┼ Senior Member

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    Well, nice pointing out but...

    I betcha its low. ;)
     
  5. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    I imagine you're probably right. :china:

    I was just sayin....

    lol
     
  6. gagandeep4687

    gagandeep4687 Junior Member

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  7. alejandro p

    alejandro p Registered Member

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    Apple.com dominates 7 slots out of 10 for the term "apple ipod"

    Low competition? Nah.

    Realistically, if you're trying to outcompete a legitimate, recognized offline brand for its own name, you're in for a VERY steep uphill battle. It was more doable before, but after G's last algorithm change, they LOVE the exact match domain, so if they have the domain, the domain age & the link profile working to their advantage, you're pretty much fucked. Sorry.

    Do you already outcompete your direct competitors (presumably other affiliates/dealers). That should be your primary focus.
     
  8. BorisTipsIt

    BorisTipsIt Regular Member

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    Perhaps I am missing something, but what happens if you do outrank them? Their attorneys are going to send you a cease and desist for using their name, trademark, copyright, blah, blah, blah...right?
     
  9. FrozenSpade

    FrozenSpade Power Member

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    No why would they? You can outrank who you want in google. If you don't yave their name in your domain then you won't have any troubles.

    And yes the competition is pretty low.
     
  10. sentinelbot

    sentinelbot Newbie

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    Let's be realistic, if the company or website you are trying to outrank is a recognized and strong one, your chances will be very slim.
     
  11. littleg2008

    littleg2008 Senior Member

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    i am surprised no one has replied here yet saying that if you do start to make an indent on that companies traffic with using their company name then they can request for the site to be taken down, or transfered over to them
     
  12. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    That's NOT true.

    They can only force the doman be transfered to them if their name is part of your domain name (which is unnecessary anyway). As far as them having you taken down, that depends on how your using their name in your content. You certainly can't represent in your site that you are that company, nor that you represent that company in any way.

    There are many legitimate ways of using another companies name in your content. A review site is just one example.

    All that is dealing with onpage SEO. There can also be a lot of offline SEO. Articles including the company name but linking back to your page, backlinks with the company name in the anchor, etc. Again it needs to be done correctly, but if it not then the company can request for those articles to be taken down. But again they can't take your site from you over it. It just all depends on how the name is being used.

    The OP question was just whether it was possible anyway. If it's a large well known company that would even try taking your site, then the chances of outranking them would be slim anyway. If it's a smaller company then even if you were using the name wrong, it's less likely they would pursue anything anyway. Still its better to make sure when your using other company names in your content that you do it correctly. Just less possibility of any hassles.
     
  13. ┼blackrat┼

    ┼blackrat┼ Senior Member

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    And in the end you always get the possibility of selling the domain+site that ranks higher than themselves on their own company name.

    Aint that sweet.
     
  14. englandrm

    englandrm Senior Member

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    Build some backlinks pointing to your subpage, with the anchor text as the company name. And fully optimize that page for that company name. That should move you up.