Is Google Adwords something you can resell? In some threads I see people asking questions about certain niches that have high organic competition and the responses say to just do Google Adwords. At my place of work, a woman keeps coming in from Yellowbook to talk to my boss about adwords. What is Yellowbook's involvement? Isn't it straight to Google? With Google Adwords, doesn't the money just get paid to Google by the client? Is there a third party involvement anywhere? Why does a client need me to get them involved with Google Adwords? Where does the work come in?