Can you make a living off ecommerce using only organic Google search results?

A

Anonoptimization

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What do you think? Are AdWords and other advertising essential or not?

Any first hand experience with this question?

I'm wondering myself if I should anything along with SEO but also not drain my budget like AdWords can potentially do.

Thanks!
 
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I guess it would really depend on what you were trying to sell?

The keywords that you were organically ranking for would determine the type of traffic that was getting sent to your site. If the keywords weren't targeted towards the right type of people, you would see virtually no conversions.

However, if you were able to organically rank for something like "cheapest computer monitor" and you were selling monitors, you would be set! If you are doing the SEO work yourself anyway, I don't see any reason why Adwords would be needed. (You could use it as a supplement, but it wouldn't be REQUIRED).
 
Ofcourse. You don't need to use AdWords with the number of free options available.
 
Depends on your products and margins. In popular mainstream niches and without really unique products, it requires a lot of time and effort to rank. Adwords (or PLA, which are often more profitable) as well as selling on marketplaces (Amazon, Ebay) will ensure instant sales. Using mutiple channels (organic search, paid search, marketplaces, maybe even social) often works best.

Adwords isn't mandatory, but I'd at least test it with products with a good margin. SEO, done right, is certainly a very profitable channel long term, but it doesn't mean all others are bad.
 
Yes provided what you're offering is of interest to readers and your keywords are good ones.
 
never used Adwords and doing fine. It's easier and faster to get customers with AdWords when you start out but long term there is no need for that if you know your SEO!
 
not as much as before I'm afraid... these days, social media is becoming king of traffic generation... search engines are still doing good though
 
RuthSam said:
never used Adwords and doing fine. It's easier and faster to get customers with AdWords when you start out but long term there is no need for that if you know your SEO!
Click to expand...

Agree with this. Personally I am doing this - starting out with Adwords to supplement SEO and organic traffic but in the long run I would plan to remove AdWords from the equation.
 
Cheaper alternatives than adwords and better results. Lets assume your target market is older customers, sometimes Bing ads coverts faster and cheaper
 
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