As the question states, I'm wondering if it's possible to learn how to perform SEO in 2014. Currently I outsource my linkbuilding efforts and pay a pretty hefty fee. It seems more cost and quality effective that I do it myself, but it seems I'm very late to the game. Sadly I don't have thousands of dollars to throw away or months and months of time to gutter 100 websites as I support myself and live off my Adsense earnings (yes, my Adsense earnings are that high) though it doesn't leave me with much play money. Are there any UP TO DATE 2014 guides to SEO, I say 2014 as I assume anything earlier probably contains methods which no longer work as well. I know about PBNs but it's not cost-effective to upkeep well made networks when running lower search/less competitive informaion sites so I'm better off with standard Web 2.0, high PR profiles etc and this sort of thing is rarely explained step-by-step. Help much appreciated if you could direct me to PDFs and tools I need etc.