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Can you guys help tell me why I'm not ranking well?

Discussion in 'Black Hat SEO' started by Akuta, Jul 9, 2012.

  1. Akuta

    Akuta Newbie

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    My site: hotkeyit, main phrase to rank for starcraft 2 guide. The previous owner was an SEM but he said he didn't do any link building because the service wouldn't last long (although it still is and I don't see it stopping anytime soon). However, if you search our main phrase, we come up half way down the second page... 90% of the sites above us are all affiliate blogs leading to a clickbank URL to shokzguide, which is ranked #1. While I realize how shokz may deserve it from all of their affiliates, the actual affiliate sites have no social signals and hardly any backlinks from what I can tell, while we have decent social signals, quite a few strong backlinks, and yet we're smeared. Our service is actually really legitimate and liked as well, where as every single one of these affiliate sites is just spam and has nothing going on for them.

    For those of you who will see this, check, and think 'lol so obvious' and leave, please just take 10 seconds to post something. Anything. I can't make sense of this from my knowledge and what I've read on many search blogs.

    Thank you so much gals/guys.
     
    Last edited: Jul 9, 2012
  2. dennis727

    dennis727 Power Member

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    - A lot of 404 pages
    - Backlinks for your main keyword are coming from the same site, and they are forum sigs. Probably fine for driving traffic, but as far as for backlinks purposes, they don't do much
    - Practically no other supporting pages. Other pages are simply filled with videos. Hence, no internal linking
    - A WHOLE LOT of duplicate title tags
    - etc
     
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  3. Akuta

    Akuta Newbie

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    Thanks dennis.

    - How did you find the 404 pages? I can't find any. (We were using ClickBank originally but changed, so maybe this is from the affiliate sites still linking to us... they'll disappear anyway in time, so is it worth while to do anything?)
    - Can you tell me what forum sigs you're talking about?
    - The site is about videos... is the solution to simply add a ton more content on said video pages?
    - Where are are you seeing duplicate title tags?

    Thanks so much dude, you rock.
     
    Last edited: Jul 9, 2012
  4. minimo88

    minimo88 Jr. VIP Jr. VIP Premium Member

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    Hey Akuta,

    Since your site is mostly videos why don't you try and post a transcript of those videos?
    (Have you ever noticed that rand fishkin always does it for his friday board videos?)

    You can try and search for some sites that do that or you can write it out yourself.

    What is the point of doing that?
    Well you see the spiders that crawl your site aren't exactly humans, they can't watch your videos so posting some good old text will help them out and also help you rank higher.
     
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  5. Serp_Pimp

    Serp_Pimp Junior Member

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    ^^^^ what he said.

    Its a feast for those lil crawlers.
     
  6. dennis727

    dennis727 Power Member

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    - Ahref. A few samples:
    1. hotkeyit.com/videos/single/how_to_practice/
    2. hotkeyit.com/plans/
    3. hotkeyit.com/videos/single/roach_baneling_ling_infestor

    - Just a few of them,
    1. punbb.informer.com/forums/post/123419/
    2. punbb.informer.com/forums/post/40858/
    3. punbb.informer.com/forums/post/122639/

    - What the above poster said. And then build some internal links to support your landing pages

    - A few pages that have the same title tag
    1. hotkeyit.com/coaches
    2. hotkeyit.com/coaches/Classic/
    3. hotkeyit.com/coaches/RuFF/
    4. hotkeyit.com/coaches/dde/


    Another thing, Big G index both www and non-www version of your site. You might want to canonical the www to non-www, since most backlinks are going to non-www version.
     
  7. Akuta

    Akuta Newbie

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    Thank you so much dudes, really a big help. Few final questions:

    1) How would I go about building internal links to support the landing page? For example, would changing the logo image's alt to "starcraft 2 guide" be far superior, as it's on every page? And it'll gain even more power from having more internal links of the same phrase even when that header link already exists on other pages (if so, where does it end... whats the threshold)?

    2) Transcripts... what's the best way to impliment this? I don't mean creating it--got that much, but once I've got them made, just put it in a show/hide JS for anyone who wants to see it? Or is there a better way to impliment it with the video? (Although no clue how to sync it with the audio.)

    Thanks, gents.
     
    Last edited: Jul 10, 2012
  8. Akuta

    Akuta Newbie

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    I've went ahead and fixed the 404 issues, www to non-www issues, and changed the text for primary logo link to our main phrase. Is there anything else suggested? If these things don't make it move up dramatically for the main phrase, I'm lost, because these affiliate blogs have almost no link profile and should be flagged for a ton of stuff.
     
  9. dennis727

    dennis727 Power Member

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    Get some internal links. SERIOUS!!

    Here's what I'd do, choose your main landing pages/target pages, choose what keywords you'd want to rank for, each keyword must have 10 to 20 internal pages that are optimized for that keyword (do your usual on-page optimizations), and use the keyword that you're targeting for as anchor-text link pointing to the target page.

    This should get you started.

    So basically, 10 to 20 internal/supporting pages ===> Main Target Page.
     
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  10. Cranula

    Cranula Junior Member

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    solid advice.

    You need to als ensure that your linking structure is very basic and easy to navigate. meaning that it is very straight forward and content can be found without having to go through several layers of pages.
     
  11. Akuta

    Akuta Newbie

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    The logo image has the alt of the main keyword phrase in it, which is being linked to from well over 20 pages. Is that not good?
     
  12. dennis727

    dennis727 Power Member

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    Correct me if I'm wrong, you're linking from 20 inner pages to ONE main page (within the same site), using ALT IMAGE tag (when it's clicked, it's directed to other page) ?? If the answer is yes, you're doing it all wrong. What I was suggesting is, using a contextual link (link within a content/text) to link out to your MAIN LANDING PAGE(S).

    Let me know if it's still unclear.
     
  13. Akuta

    Akuta Newbie

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    Once again thank you dennis and everyone, I know on this forum especially all of your time has real value.

    So to re-iterate, you're basically saying that the logo link from every page to the langing page, using the alt for main keywords, isn't enough because it's not next to related text in the HTML? So a quick solution would be to, on top of having the logo link, also add the same link in the descriptions of the videos?
     
  14. Seo Lover

    Seo Lover Jr. Executive VIP Jr. VIP Premium Member

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    Just an addition for OP dont post your keywords publicily
     
  15. Akuta

    Akuta Newbie

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    Forgive me for my ignorance but if I need my site checked you can find the keywords anyways, so what does it matter?