Basically I'm about to start doing SEO for a friend for free so that I can learn. We both benefit. He owns a restoration company in Long Island (fire damage, water damage, etc.) So I've been doing some keyword analysis using the Google adwords tool to see which keywords to propose to him to start off with. I pretty much paired "long island" before and after the name of each damage. The global monthly searches for many were between 10 and 100 and the competition for most was high. I finally landed on a good one. "Long Island storm damage" has 390 hits and the competition is low. I put it in quotes and searched in Google. The results were 46,000 which I've read in a guide that it should be under 50,000. Then I added &start990 at the end of the URL to see how many pages - 5 pages of results which I'm guessing is good. Then intitle:"long island storm damage" has 21 results, inurl:"long island storm damage" has 36 results, and intitle:"long island storm damage" inurl:"long island storm damage" have only 4 results. I'm guessing this is all very good and I should definitely start with this keyword. Please tell me if I'm correct. The only possible thing I can see wrong with this is if some people search "Long Island Storm Damage" because they are just curious to read articles and don't necessarily need a restoration company to help them with anything.