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Can you guys confirm for a noob if this is a good keyword to start with?

Discussion in 'Black Hat SEO' started by mqs1000, May 24, 2013.

  1. mqs1000

    mqs1000 Power Member

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    Basically I'm about to start doing SEO for a friend for free so that I can learn. We both benefit. He owns a restoration company in Long Island (fire damage, water damage, etc.) So I've been doing some keyword analysis using the Google adwords tool to see which keywords to propose to him to start off with. I pretty much paired "long island" before and after the name of each damage. The global monthly searches for many were between 10 and 100 and the competition for most was high.

    I finally landed on a good one. "Long Island storm damage" has 390 hits and the competition is low. I put it in quotes and searched in Google. The results were 46,000 which I've read in a guide that it should be under 50,000. Then I added &start990 at the end of the URL to see how many pages - 5 pages of results which I'm guessing is good. Then intitle:"long island storm damage" has 21 results, inurl:"long island storm damage" has 36 results, and intitle:"long island storm damage" inurl:"long island storm damage" have only 4 results.

    I'm guessing this is all very good and I should definitely start with this keyword. Please tell me if I'm correct. The only possible thing I can see wrong with this is if some people search "Long Island Storm Damage" because they are just curious to read articles and don't necessarily need a restoration company to help them with anything.
     
    Last edited: May 24, 2013
  2. thedorf

    thedorf Senior Member

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    doubt anyone can say yes or no. Storm repair is more what your bud does, but I understand you are looking for an easy term so maybe storm damage is ok for you to start with.

    A couple of quick tips about onsite seo:

    1)put an image on the page with the alt text = your keywords
    2)link to an authority site from your homepage, like wikipedia
    3)Title, H1 = keywords or derivatives

    and onsite seo is done - that's all I do anyway and I rank for medium competition terms
     
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  3. srb888

    srb888 Elite Member

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    If your friend is a contractor, then add that word to the keyphrase to make it more focused to his business. Play around with the select words, and you'll find something that works great.

    P.S.:
    You can also add "company" to the keyphrase.
     
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    Last edited: May 24, 2013
  4. mqs1000

    mqs1000 Power Member

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    Thanks. Yea I see what you're saying. Unfortunately "Long Island storm repair" shows no results. Even if 1/10th of those 390 hits were people looking for repair, and my friends company is up there, I'm guessing he would get at least some business.

    Another question. I keep reading that you should base your price by how many keywords you are optimizing. Let's say "Long Island storm repair" did have a lot of searches and I wanted to do them both (long island storm repair and long island storm damage), would I consider this another keyword? Would I eventually charge for two separate phrases? Or since they are similar would it not be hard to optimize both?
     
  5. mqs1000

    mqs1000 Power Member

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    Is there a better tool than the Google Adwords keyword tool because some fishy stuff is going on. "Long Island Storm Damage" returns 390 monthly searches where "New York Storm Damage" returns only 260. I don't see how part of a state gets more searches then an entire state. Also adding "company" at the end returns 0. Lastly, "Long Island Flooding" also returns 390 monthly searches - the exact same amount. What's going on exactly?
     
  6. thedorf

    thedorf Senior Member

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    Adwords tool returns approx values - and be sure to select "Exact" matching on the left column. You can also try targeting by the name of the storm.
     
  7. srb888

    srb888 Elite Member

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    Look at the real Google result pages too... you'll find a lot more info about what's going on from those top results. Then check those individual top results and see what keywords they are actually using. Also see their Alexa details. Don't simply depend on Adwords data alone (or any other software, although they seem to make some sense), which would not give you the exact practical results IMO.

    So put the select keyphrase (with and without surrounding quotes) in Google search and check those top results, and see what makes those top competitors click. This should help you long-term IMO. Study those few companies' SEO strategies (among a lot of other important things) and see what makes them click. SEO isn't just Adwords data study, it has more to it though that study would give you a good start. Understand what are the real "action" keywords in your business and study the really top competitors' strategies, then you can really use that now-important data perfectly... IMHO only! :)
     
  8. Furious George

    Furious George Supreme Member Premium Member

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    adwords competition reflects the amount of competition in bidding for ads, not competition for ranking.

    I don't agree with not competing in rank for keywords with more than x amount of results... that's not very indicative of competition for those keywords either. Google delivers loads of results for all kinds of things. A perfect example "storm damage repair long island" returns 2.7 million results. Does that mean there are 2.7 million contractors offering storm damage repair? Of course not. BTW, in your example I think you're missing an extra 000.

    Anyway, my point is, you have to be smart about what you're competing against as well as what you're competing for. It has a ton of search results, that doesn't always mean heavy competition.

    I wouldn't throw out key words that are searched for 10 times a month with this kind of niche, because it's a very local and specialized service. I would rather shoot for words that are more likely to get his business more clients, even if they are searched for less times per month.
    That 10 searches per month could mean 10 more customers per month, since we're talking about traffic that is extremely targeted.
     
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  9. Jayroo

    Jayroo Regular Member

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    Wow, that's a good tip, never really thought about that kind of OBL on my site. One question, does it matter where on your homepage this link is? like would it matter that much if it is at the bottom of the page?

    Also how much of a difference does this type of onsite authority link make? thanks heaps
     
  10. thedorf

    thedorf Senior Member

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    I just make it look natural. This works best for new sites btw.

     
  11. Smokin

    Smokin BANNED BANNED

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    I'd like to speak to you more and enhance your knowledge! Check your inbox.
     
  12. senty4love

    senty4love Junior Member

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    In title or phrase count are old ways to judge competition..

    What should matter most is first 10 results on Google..just search for your keyword and see what sites ranking first page..

    Signs of low competition
    - no keyword in title
    - web2.0 / forum post ranking high

    Then check backlinks profile of first 3 sites..this will easily tell u if u can beat them or not