I wouldn't buy anything from your store even if you're selling it for 1$.
You're doing free+shipping right? Well 30$ is too much .
-Name of the store:
Specialized Earings ,the name ain't so special. I feel like you barely took 10 mins to think about a good name. You gotta get a better and more
MEANINGFUL name.
-FaceBook
Ok you're a facebook "expert" 10k likes fine. Anyone ,like anyone will understand your facebook page is not legit seeing your posts.First post"We launched a store" then 2 or 3 posts with less than 10 likes. Then all of a sudden 10k followers ,posts with nearly 200 likes and a few comments.
My opinion. Get a new FaceBook Page. Share the page with your real friends on FB if you have an account. Learn FB ads then work with FB ads to get more conversions on your store and likes on your page. or just buy fake likes too if you're too lazy and want to increase the business expense.
-Email list
Start making an email list. You know?The box thingy (forgot the name) which pops up asking people for their email id when they visit your store. Try googling Mail Chimp.
If you have an email list of customers you can directly email them with info about new offers and products
-Get rid of "Powered by Shopify"
Scroll down and you'll see it. Remove it ,its unprofessional.(like your site ,I'm coming to that)
-Add more products.
I'll be straightforward and I won't do sugar coating. Your site looks shitty and not legit at all. Add more products to make it look a bit better.
-Product colors.
Check this out
https://specializedearings.com/products/crystal-stud-earring
Instead of showing pics of all the different colors show the pics the color which the customer chooses.
-Favicon . Get one.
- Get rid of this lame pic.
https://cdn.shopify.com/s/files/1/2131/0121/files/freeeeee_770x.PNG?v=1498746769
-Instagram
The fake followers does look nice but the likes don't.Get a new Instagram and do like what I said for Facebook.
-Pinterest.
Get on it ,lot of women .Perfect for your store.
-New theme
Its kinda bad and too simple. Simple is good. But this is one of the free themes right? Its alright but if you can ,change it.
-The product
I like the product ,looks great! I sent a pic to my mom and she liked it . So yeah that's good .
Work on a product description instead of just details about your product. You gotta
CONNECT with your customers.
-Share buttons
It'll definitely help your store.More shares=more people will see ..backlinks etc.
Overall out of 10 I'll give your store. a 1. Just for the time you spent to set your store up. I'm not trying to be rude ,just providing you with feedback without the sugar coating to help you out . Also jewelry niche is very competitive ,hope you know that.(kinda saturated)
Good Luck.