I'm trying to identify some keywords I can rank well for. I have found one term particular - for argument sake we'll say it's 'top hat reviews'. There is no specific top hat review site and there is some good traffic for 'top hat reviews' so I've bought a domain with top hat reviews in and set up a review site. Now although there are no other top hat review sites, and the term "top hat reviews" does not appear much in the content any of the first page links - the first page links are pretty reputable websites - generally high street stores that happen to sell Top hats (Hugo BOSS, Ralph Loren etc). So my question is, can I go against these with targeted keyword content or am I wasting my time going against these sites even if the keyword term is not matched much on these sites. Thanks PS: This is my second post but the first one seems to have disappeared so apologies if I've posted it in the wrong place or something.