Can you be over-optimized for one KW but rank for another

Discussion in 'Black Hat SEO' started by JimR, Jun 13, 2017.

  1. JimR

    JimR Junior Member

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    As title says.. Say your KW density is too high for your primary KW that you meant to target but there's a secondary set that isn't over-optimized, would Google rank you for the secondary set or just penalize your site as a whole for any KW's?