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Can you be a baller without PPC?

Discussion in 'Black Hat SEO' started by Georges, Jan 7, 2012.

  1. Georges

    Georges BANNED BANNED

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    all the big time ballers are making their monies via PPC. im wondering if you can make just as much if you only do SEO.
     
  2. Patel

    Patel Senior Member

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    Sure you can be a baller with clickbank, amazon, cpa, craigslist, offline baller, online baller, or even a affiliate baller.

    Most people ball in many ways. PPC can be only one way they ball.
     
  3. meathead1234

    meathead1234 Moderator Staff Member Moderator Premium Member

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    Since when do "all" the big time "ballers" make all their money through PPC?
     
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  4. Virus1

    Virus1 Supreme Member

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    I really doubt it.

    The thing with PAID traffic is that you can scale it up really fast.
    And can make a killing.
     
  5. splinterfree

    splinterfree Newbie

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    not true. big time ballers go for PPC because they don't have the insight (or interest) in doing basic SEO. PPC is often simpler and provides immediate results. SEO is cheaper in the long run.
     
  6. Autumn

    Autumn Elite Member

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    Define "baller."

    With paid traffic you can scale up really fast but you're also paying out the nose for your traffic. A lot of those guys doing 100+ sales per day with paid traffic aren't making a profit. The ROI with organic SE traffic is generally a LOT better.

    Sending 100s of sales per week via aid traffic might make your affiliate reps love you, but it's profit not revenue that pays the bills and lets you sleep at night.

    The risk is also much higher with paid traffic - there have been a few cases lately where people haven't been doing their credit control properly (eg. the COPEAC fiasco) and got stung hard.
     
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  7. Grizzy

    Grizzy Senior Member

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    You don't need PPC to be a baller, shot caller, and have 20 inch blades on the impala.
     
  8. Patel

    Patel Senior Member

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    And still you can call and get laid tonight.
     
    Last edited: Jan 7, 2012
  9. Virus1

    Virus1 Supreme Member

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    that is my jam bro... lol
     
  10. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    No. This...

    Think about it. If you can find a way to spend $100 and turn it into $110, then you should be able to spend $10,000 and turn it into $11,000.

    I forget the exact numbers, but i know someone doing just that. They're spending a ton daily (similar to above), to make a small return, but it's scaled up so high it's a great income. Talking daily here. And it's not 'simple'. It takes months and months of proper testing, getting experience, and a system that works before you can scale it.
     
    Last edited: Jan 7, 2012
  11. aReJay

    aReJay Power Member

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    I manage a client campaign that spends 10K monthly for 50K in revenue. PPC is the only marketing medium they use these days. Trying to get them into SEO as well, but they are comfortable and don't like the speculative nature of the beast.

    I know that this example is PPC->Offline but only a 10% ROI on PPC is pretty low, I bet if he culled the non performers in his account he'd see far better results.

    -aReJay
     
  12. BreakAllTheClocks

    BreakAllTheClocks Regular Member

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    What is a good CTR for Adwords? 3%.

    What is the CTR for the #1 result in the natural rankings? 40-60%.

    You should be using adwords to determine the roi for each keyword then rank for them to receive 2000% more traffic.
     
  13. CYBERTRON

    CYBERTRON Regular Member

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    Ball so hard!

    Sometimes its just easier to pay PPC and go on with your life then sit online playing seo.
     
  14. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Guy makes millions and has been doing it for decades, he knows what he's doing. I think a lot of it is affilaite marketing though.

    Can you send me a PM with what type of stuff you do and how it works? You do SEO or strictly PPC for peoples? etc

    Thanks.
     
  15. w84it

    w84it Regular Member

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    PPC = Spend lots and you may profit
    I wouldn't define that as "balling"

    Those guys running the bnets with 1mil+ installs without getting caught are balling.
     
  16. bigvito21

    bigvito21 BANNED BANNED

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    The more traffic I get to my site = the more money I make.
     
  17. Autumn

    Autumn Elite Member

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    I'd agree with that. If you can completely control someone's computer then it's like a license to print money.
     
  18. BlueTurtle

    BlueTurtle BANNED BANNED

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    The difference between $100 and $10k is 100x. That's a huge huge disparity and in almost no cases will you be able to turn $100 at 10% profit margin into $10k with 10% profit margin.

    You get different profit margins for different keywords in ppc. That's why you split your campaign into small groups.

    Getting more traffic in ppc isn't as easy as just cranking up a slider. You need to add more keywords, bid higher and get a higher quality score, all of which drastically change your profit margins.

    If it were as easy as finding a profit margin and just scaling up then far more people would be making money with ppc.


    To make money in ppc you actually do the opposite from starting small and scaling. You start massive and scale down.

    You'd set aside say $10k, create a bunch of campaigns with different keywords, creatives and landing pages, then crank up the bid and burn your $10k.

    You'd then have all the data you need to scale down into profitability and get rid of unprofitable keywords. You'll know exactly which creatives/landing pages/keywords work best, and what your profit margins are for each them, allowing you to find the best point in the 'bell curve' of keyword bid price vs net profit.




    Thank-you for sharing this with us. I can see now why you have a massive 5 thanks in 254 posts. Your essential advice here will change the lives of many bhw members. I for one had no idea that more traffic meant more money. I'm going to start getting more traffic now!
     
    Last edited: Jan 7, 2012
  19. jon_xx_x

    jon_xx_x Jr. VIP Jr. VIP

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    Yes, it's not my first week in SEO...
    Obviously the numbers aren't accurate, the point is, if you create a profitable system, you can reapply it. Obviously my numbers were made up and that wasn't the point of my post. I didn't think I had to explain that.
     
  20. bigvito21

    bigvito21 BANNED BANNED

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    I'm on here just for information, not to be ranked.