Can we rank product review page above store product page?

wickbruh

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There are some. Best x for y keywords in which ecommerce stores are ranking with their thin content. The format of their content is same i.e. They list 10 to 15 products and review them with pros and cons. They place buttons below the product image with the label "shop now".

The product reviews of sites ranking below ecommerce store are far better and in depth. Then why ecommerce store article is ranking above them? Is this because they are also selling products? or something else in it

And can we outrank it?
 
or something else in it
For google this ecommerce is a real business site, they have a point on the map, direct and branded traffic, so a content site will lose this battle even with a good article.
And can we outrank it?
Trying to imitate real business, I suppose.
 
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