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Can success be outsourced? My adsense journey outsourcing everything.

Discussion in 'My Journey Discussions' started by Tyrome, Aug 23, 2013.

  1. Tyrome

    Tyrome Junior Member

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    Hi there.
    First of all let me quickly introduce myself. I've been working online for years now. Even though I've been a member of blackhatworld and the warriorforum for years now I've never been too active. I previously ran a company offering professional translations to businesses which I sold 6 months ago. The last few months I've been looking for something new to go into.
    Since I'm sick of yet another youtube+ppd/cpa journey and don't know video marketing too well I decided to go into adsense and launched a few sites about a month ago and finally decided to write a journey about it.

    However here is my twist:
    With the incredibly cheap outsource options available today I am outsourcing absolutely everything. Even though I could do everything myself I simply can't justify doing simple tasks when others can do the same for 2$ an hour. My idea is to see if it's possible to be successful while doing minimal work yourself from the very beginning. Below is what I've done so far.

    Keyword Research:
    In my idea the by far most important aspect for any adsense site. I tested about 10 different freelancers who all considered themselves professionals and experts. Every single one of them was mediocre at best until I finally found an amazing provider on odesk. He is charging 14$ an hour which I though was a lot at first but let me tell you he is worth it! To research keywords for one site he needed 1.5 hours (others took 10-20) and his keywords were far superior to anything I've seen from the 9 other so called "keyword research experts".

    In total I now have 2 sites with one main keyword and 8 sub-keywords. The competition is easy to medium. The CPC for every single keyword of the first site is above 2$ for the second site CPC varies between $2,5and $13!

    Content:
    All of the content for my websites is from blackhatworld. I personally get all of my content from Natasha Nixon (not affiliated with her in any way). Her content is absolutely fantastic. Check her thread she's got 50+ pages of rave reviews and I can genuinely say she provides the best content you can find in that price range.

    I have a 1000 word article for every keyword on the site. So my websites have about 12 pages each at the moment. 1 page with 1000 words for each per keyword plus the standard privacy policy, about us etc.... I also created a blog section on each page and keep posting about 2 posts a week on each site. So far I've got about 20 posts on each website. The websites are 1 month old.

    SEO:
    On-page SEO is the only thing I do myself. I customized a theme I got from elegant themes and created the site. Posting an on-page optimization is done by myself since I like to keep control over my site.

    Off-page SEO:
    I hired somebody of odesk. He is working 10 hours per week on each site so a total of 20 hours per week at a rate of $2,22/hour. So in total I'm paying a max of $44,44 a week for SEO. I prefer hiring a VA over services from blackhatworld or any other forum since I like to keep a close eye on it. However, I might get some link package later on as a second tier to boost my backlinks created by the VA. Will keep you posted.

    I started the off-page SEO process 2 weeks ago. I let the site age by itself for a bit since I find it highly unnatural if a brand new site gets hundreds of bookmarks etc the first day/week. So no SEO was done before each site had at least 6000 words of content and was 2 weeks old. Eversince it's been very slow and careful with very few links created to play it save. The VA also created a Facebook fan page and twitter account for each site. The FB sites have about 450 fans at the moment.

    Rankings:
    I use histats to monitor visitors. The sites get about 10 visitors a day mostly from Facebook.
    For rankings I use serpbook. Almost all of the keywords targeted rank in the top300 of Google so far. Most rankings are somewhere between 150-220. Some even ranked before any off-page SEO was done purely on content and on-page SEO.

    My idea is to keep on going the exact same way I've been doing it so far. My fixed costs per week including content updates and SEO are about $60 per week. This does not include hosting which I have anyway. So to break even each site needs to make about $30 a week or $4,30 a day. Of course I will still need to recoup the original investment but given the CPC I need about 2 clicks for the first site and less than 1 click a day for the second site which should be doable.

    I hope my journey is interesting to some of you since I haven't seen anyone else who purely outsources everything. I would love to discuss all aspects of the journey and would love to hear your thoughts about it.

    I will also keep updating the journey. However, it won't be every single day unless something happens. If rankings change or anything else interesting happens I will let you guys now!
     
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    Last edited: Aug 23, 2013
  2. rispel

    rispel Registered Member

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    Seems like a very interesting journey. I like your idea of outsourcing most of the work. A good 'CEO' only manages right? :) As long as you know what to get you should be able to get great results. Perhaps even better then doing everything manually, since some mind numbing stuff may cloud your birds-eye-view.

    Good luck!
     
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  3. Tyrome

    Tyrome Junior Member

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    Thanks for the encouragement. From my old company I am used to managing people on- and offline. And you're right. Even though I could do the SEO tasks myself I would certainly get bored way too fast and probably not stick with it the same way I do now. It is very different going from 50+ people in staff to 1 SEO guy and a writing service but a great fresh start.

     
  4. kaylanewett

    kaylanewett Power Member

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    Good luck with your journey! I would recommend changing that font colour though, that's going to kill people's eyes.
     
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  5. Tyrome

    Tyrome Junior Member

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    Thanks
    changed it to blue. Hopefully people won't go blind now ;)

     
  6. moonlighsunligh

    moonlighsunligh Jr. VIP Jr. VIP Premium Member

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    How exactly do you judge seo competition?
     
  7. Tyrome

    Tyrome Junior Member

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    I use Market Samurai.
    Here is a screenhot of the SEO competition for one of my keywords if you're interested. SEO comp.png

    You can see that most the sites in the top 10 have a high domain age. I'm not too bothered with that. To me that's actually a good sign because looking at the sites it's clear that they all rank because of overall domain authority. Only the second and third page actually did on-page optimization for the keyword and all of them have a low PR. BLP is also very low. In my experience that normally means that Google just puts big authority sites in the top ten when they really can't find any proper relevant sites for that specific keyword. They normally go with the next best thing which is massive sites like that. Yes they have a lot of overall authority but I looked at every one of them and not one is actually targeting that keyword. I've outranked sites like this a lot of times and have also seen it done by others a lot.

    That is actually the main keyword for the first site and the secondary keywords are even easier. My site ranked on spot 200 for that after about 2 weeks with absolutely 0 off-page SEO done. So just on-page and content alone.
     
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  8. rispel

    rispel Registered Member

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    Hey Tyrome, your journey inspired me to look into VA's instead of services. I should have done that before, since I've read "the 4-hour workweek" quite extensively :p.
    My hands are currently caught up in 'normal work', but I'm planning on launching some websites next year. Do you think I could outsource more complex work to guys who only cost around 5 to 15 dollars per hour? For example sending them my plans in pdf and just "let 'em loose".

    I would really appreciate it if you could share some experiences with hiring people from odesk in the updates to come!

    Once again, good luck and enjoy the weekend :D
     
  9. Inetpub

    Inetpub Regular Member

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    Great prospects. I too will sub to this one. What's your original budget?
     
  10. Tyrome

    Tyrome Junior Member

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    Hey rispel,
    since you're asking for it let me share a few of my experiences with outsourcing over the last few years.First of all I never have and never will use any kind of backlinking service or package for 1st tier backlinks. The reason for that is that I want to keep a close eye on what's happening and I think that 95% of the packages offered are crap. Here is a quote from a discussion I had about SEO recently:
    "All those kinds of backlinks suffer from the same 3 problems. Firstly, they pass on no real "link juice" or "domain authority". Which means you have to make a tonne of them to get any kind of result. And as we all know Google is not a fan of mass low quality links, and they are getting better and better at detecting them every update. Secondly, they won't last. All the Web 2.0 sites are updating to get rid of useless pages/sites/lenses. I have had a friend lose half of his SEO business due to this. Article sites are slapping the nofollow tag on low rated articles, and social bookmarking has never really had any power unless it goes viral. And lastly and in my opinion most importantly, they deteriate. When a website or page recieves no updates in both content on the page and websites linking to the page, then Google will slowly rate the page lower and lower. And since your websites success is based off of the link from those pages, your website wil drop lower in the rankings too."

    That being said the mentioned techniques certainly still work in smaller niches but with Google's recent updates I wonder how long. If you look at the recent months Google becomes better and better at penalizing crappy links and crappy sites and for me that's simply not an option. My recent business was my main source of income and it heavily relied on traffic from Google so there was no way I would risk that site with cheap link building services. In my idea it's way too easy for Google to find the "fake" links and devalue them. Take any web2.0 property with a link to your site which would be typical for a lot of link packages offered. Now you've got a new squidoo site for example. The site has all the stuff a decent link package should include (profile pic, about me etc....). Now the site is created and over the next 15 days 5000 bookmarks, profile links and all the other crap you normally get in a second tier is blasted at it. After that the squidoo site with a backlink to your site never gets another update or backlink or anything else. Doesn't look natural does it? And it certainly isn't hard for Google to figure out what happened here and devalue it completely.

    That is the reason why I would much rather hire a VA and have him create valuable links that don't get devalued but rise in value since they get updated and are still being worked on. I am certain that this has a lot more value than creating a million shitty links.

    All of that is of course just my humble opinion. Make of it whatever you want.

    Regarding your questions. Outsourcing more complex work is certainly possible! However, I wouldn't hand over a script disappear for a month and expect them to do everything by themselves. You should make sure that you are available for questions and to help. Filipinos tend to be fairly insecure and they need you to be available. Besides that they can do fantastic work and love to learn so go ahead and give it a try! Make sure you take your time and interview a few people to find the perfect VA for you. Regarding the $5-$15/hour. That is a lot of money to a Filipino! I have fantastic VAs that work for $2,5 an hour. $400 a month in the Philippines is not bad at all! If you want to spend $5/hour you should have very high expectations.
    I can recommend browsing odesk or online jobs dot ph. Stay away from easyoutsource! You'll see that the normally salary is between $2-$6. Most expect less than $4/hour! Good luck with your outsourcing and let me know if I can help in any other way.

    PS: I typed all of this while having dinner so I hope it's not too confusing ;)



     
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  11. chamal

    chamal Regular Member

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    wow grate journal going to follow this thread please keep update us ,currently how many daily unique visits you get per day ?
     
  12. Tyrome

    Tyrome Junior Member

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    I don't really have a budget. At the moment I am spending less than $200 a month on everything. The initial startup cost was of course a nit higher (domains, all the website content etc)
     
  13. Tyrome

    Tyrome Junior Member

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    I'm at about 10-15 uniques a day.
     
  14. rispel

    rispel Registered Member

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    Hey Tyrome,
    Thanks for the insanely detailed reply :D. I agree with you on everything. The web is now flooded with spun articles and other low quality information (no offense to the spinners ;-)). From the websites I used to have the best ones were the ones who had no tier 2, and the tier 1's were just legit things like a facebook page, pinterest profile, twitter account etc. The other backlinks were just manual labor, approaching related websites.
    I will definitely try to find a VA as soon as I worked out my concepts. Will keep you updated when it happens and what my experiences are!
     
  15. safex

    safex Jr. VIP Jr. VIP

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    After Many Months I see a New Journey about Adsense..and it Look interested.Best of Luck!!..
     
  16. pike222

    pike222 Regular Member

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    This seems like a interesting journey i hope OP will give us updates on regular basis...Good luck
     
  17. Tyrome

    Tyrome Junior Member

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    Good luck with that! Let me know how it goes. I still use spun content btw. But when I do it's for tier 2 backlinks and it is manually spun. Any of that machine spun crap is just worth nothing and will hurt your site in the long term. I don't understand why people seriously think it's a good idea to have completely unreadable content for tier 1 backlinks. Google translator is clear proof that Google will be able to recognize something like that.
     
  18. Tyrome

    Tyrome Junior Member

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    Thanks I will keep you updated.
     
  19. Tyrome

    Tyrome Junior Member

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    Quick Update:

    Most keywords are moving up slowly but steadily. One keyword went from 0 to 105.

    I also purchased a few expired domains which will be used for authority backlinks. I got 3 domains to be exact. All three are for the second site since I couldn't find any niche related domains for the first site.
    The PR of the domains is 3,3 and 2 so hopefully I'll get some nice link juice from those sites.

    I'll start producing content for those sites tomorrow and then build them up a bit before I place links.
     
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  20. Tyrome

    Tyrome Junior Member

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    Another Update:
    Today I worked on the high PR sites I purchased.

    So far only one is setup since it takes quite some time to do everything. What I did so far:

    - Installed wordpress
    - Installed a premium theme
    - Customized the theme, added content, did the on page SEO, installed plugins, removed the standard thing (comment and posts etc...)
    - Added one contextual link to my site and one image link
    - Added in a few more relevant links to authority sites to keep it looking natural.

    I will keep you updated on rankings and see if anything changes. The site is PR3 and the link is on the homepage so we'll see if that has an effect.

    Let me know what you guys think and if you have any suggestions.
     
    Last edited: Aug 27, 2013