Hi all, I've read through so much of this stuff my head's spinning with acronyms, strategies, tips and all the rest and I'd like someone to help me string it all together. I have 2 scenarios and I'd like to know what all you experts / pros out there might do. 1. A couple of friends have started a party game hire business and customers book games through a website. The website was put together by them and, despite them being rightly proud of their efforts, it would be clear to me that the site is amateurish. I think they make between a few £ to a over a £100/mnth profit and its been around for just over a year. I think it comes up on the first page too! (Is this just because no-one else does it in the area?). So how would you apply all the stuff here at BHW; - Is list building an essential strategy? Would you then look for CB affiliates along the lines of party games (i.e. giant chess or whatever) and stick them on the site? - Would you blog it and / or make it an authority site? How could you anticipate how big a site like this could get and whether it would be worth time required for blogging? - How might you apply adsense / adwords (still not 100% sure of the difference - you get paid for having one of them and you pay for other?) - Would a redesign be of benefit? How might you tell / research this in advance? - Would you guys look to SEO to drive traffic there? Would you use any black hat methods to get people there? - Keywords is also frustrating me. I have fiddled with the google tool but can't get to see any info on CPA (do I have to create a full account with google to see this extra functionality?). There are good, free keyword tools out there aren't there? Thanks for any help that will allow me and other similarly info-overloaded newbies try and relate this to something they can work with!