I am in the middle of coming up with a new( I think) method for promoting my websites. Anyways, I am have this theory about backlinks to a certain page vs backlinks to a certain domain. For an example there is a search term with 10k monthly searches. The top spot is an authority site like about.com but the url does have many backlinks on the page does. Would a website with similar on-page optimization outrank the authority website if it had more backlinks pointing to the url? What I think this says to Google is that yes the authority site has a good reputation for providing good content, but for this specific term this smaller website is more popular because of the backlinks it has. What do you guys think?