Can National big advertiser get a flat fee for local keyword Vs local small fish ?

Discussion in 'Adwords' started by lockSeo, Mar 26, 2012.

  1. lockSeo

    lockSeo Registered Member

    Jul 27, 2011
    Likes Received:
    I working in sevice business trying to understand stategy of big advertiser in the game of PPC understand a bit about component like conversion and optimization of landing page ,Like to get some info direction to understand more about PPC strategy and if advertiser can buy kw discount of flat price or buy the all Kw because of bigger advertiser size it s possible to play the game /compete
    any Info tutorial to understand and make a budget for market entry in competitive local niche We are home based business providing Automotive locksmith marketing done in house /start up advertiser /contractor tks for help already .
    Last edited: Mar 26, 2012
  2. LucidMarketing

    LucidMarketing Regular Member

    Jun 25, 2011
    Likes Received:
    There is no such thing as discounts or flat fees in PPC. Every advertiser is treated the same no matter who they are or how big they are.

    There are two things that will affect how much you pay: the market and your quality.

    If the market (other advertisers) are willing to pay $x, your own costs will be affected by that. You ad quality is the other. If your Quality Score is 10, you can pay much less than another with a QS of 6. I explain all this with examples in my Adwords FAQ.