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Can I SEO a site that has none of the keyword in the URL?

Discussion in 'White Hat SEO' started by CountStacula, Nov 12, 2010.

  1. CountStacula

    CountStacula BANNED BANNED

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    Okay, basically I want to create a new domain and the domain name would be something completely irrelevant from the keywords that I want to SEO my website for. The website would contain one page with multiple information about multiple different websites that I'm advertising for.

    Now, for an example, if I were doing the niche Tennis Shoes, my website would have a little bit of info about; Nike, Rebook, and Adidas. Could I then do Search Engine Optimization on the specific keyword "Tennis Shoes" but then all do the keywords: "Nike Tennis Shoes", "Rebook Tennis Shoes" and "Adidas Tennis Shoes"?

    What it all comes down to is that I want to create a website with the info people are looking for about multiple different websites/companies and I want to do Search Engine Optimization for them all. So, even if they type in one keyword looking for something, they will find other options as well.

    Can this be done? Or, do I need specific pages for each one with the keywords being placed inside?
     
  2. nerrvana

    nerrvana Junior Member

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    I think the latter would be best.

    SEO each page like you would your main page. So SEO "Nike Tennis Shoes "Rebook Tennis Shoes" on those pages like you would with your main tennis shoe page.

    Hope that helps.
     
  3. popcrdom29

    popcrdom29 Jr. VIP Jr. VIP Premium Member

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    You can still do SEO on a page if the keyword is not in the domain but it's just slightly harder to rank but not too difficult.

    As for the rest of your questions, if I understand it correctly, you can have multiple keywords you want to rank for on the same page but I would limit it to no more than 3. Its much harder to rank or SEO a page with too many keywords. It would be better to create more than one page of course with your main keywords but like I said try to keep it below 3.
     
  4. popcrdom29

    popcrdom29 Jr. VIP Jr. VIP Premium Member

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    Sorry for the double post.
     
  5. onlinewealth

    onlinewealth Junior Member

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    Yes you can and with the right on page and off page SEO you can dominate keywords. The domain name with keywords just makes it a little easier and faster for niche marketers.
     
  6. redpill

    redpill Junior Member Premium Member

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    I've seen it a couple times. You can definitely rank for kw's that aren't in the url. If you want to rank for the smaller terms I would also make sure I created individual pages for each term. It's not much harder and it adds size to the site which is a plus. Good luck...
     
  7. alejandro p

    alejandro p Registered Member

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    Not only is this not smart SEO, but its aweful user experience.

    If you want people to come to your page for search terms re: Adidas, why the hell are you going to distract them with nike stuff?

    This is a no brainer, if you want to rank, build a 1/2 decent site with separate pages the the individual keywords. You'll rank better & convert better.
     
  8. cbnoob

    cbnoob Senior Member

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    keyword in the domain is a big advantage but it's not prerequisite to rank for a keyword. With enough quality backlinks, you can rank for almost keyword.
     
  9. webcam777

    webcam777 Newbie

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    Yes, you can. All you need is quality backlinks.
     
  10. englandrm

    englandrm Senior Member

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    Yeah you just need backlinks. Quality over quantity, but you need quantity of those. Think about Brand Names, and how they can rank for those keywords. Such as starbucks ranking well for coffee.

    It would be easier and faster creating the multiple pages with the keywords in the URL, but what you can do as an alternative is when creating backlinks, use the keywords as anchor text. Good luck.
     
  11. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    A keyword rich domain name isn't always necessary, any website can rank for any keyword. That's what SEO is all about. How much work will be involved basically depends on how competetive the keywords are and how well the competition is doing with their own SEO. As onlinewealth said keyword domains are more important for niche marketers, or more specifically micro-niche marketers. For other websites a brandable name can sometimes be a better choice.

    As far as setting your site up for multiple keywords, you'll be better off setting up individual pages for each niche. There isn't a hard and fast rule as to how many keywords to target on each page, you just want to keep it low enough so as to make the page be relevant for the keyword. Too many and it will just water down the relevance for each keyword. The no more than 3 keyword suggestion popcrdom29 made is a pretty good rule of thumb.

    You can still have one main page with all the keywords if you want, but you still need to have the other pages as well. Just link the keywords to the relevant pages in your site, then do a backlink campaign for both the main page as well as the subpages for each keyword. Be sure to include keywords in the anchors for your backlinks.

    The domain name doesn't necessarily have to contain any keywords, but it's a lot better if the subpages are keyword related. Such as:
    hxxp://unrelatedname.tld/keyword1
    hxxp://unrelatedname.tld/keyword2
    hxxp://unrelatedname.tld/keyword345

    Be sure to include the keyword for each page in the <title> tags, and write a good description metatag for each page. The <title> will help rank the page for the keywords. The title and description together can increase the ctr from the serp to your page.
     
  12. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    That's a pretty big blanket statedment that isn't necessarily true.

    If your building an adsense microniche site targeting Adidas, or you have a store selling nothing but Adidas then sometimes that might be right.

    If your building a website for an online shoe store that carries a wide variety of styles and brand names, then you very well might want to have a main page with all categories and with subpages for Adidas, Reebok, Nike, and every other shoe brand that you carry.

    It all depends on the type of site as to whether it could be considered good or bad SEO, or providing a good user experience or not.
     
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  13. aftershock2020

    aftershock2020 Senior Member

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    Agreed. It isn't a matter of the content being 100% targeted to your keyword match but having purpose and keyword relevancy that counts most.

    IF you are selling shoes and wanted to outsell your competition, which in the example is Adidas, it would be completely acceptable to go after it, as long as you are ONLY promoting/representing your product in a positive light and not downing Adidas as your competitor brand.

    It gets exposure and shows people another choice...in this case, I would suggest listing the content as ' alternatives to Adidas shoes ' rather than going in absolutely blind to the viewer.

    Be creative and always do everything with a purpose of providing relevant content, as well as making money, even from a completely different product than the keyword target.

     
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  14. onetrackmind

    onetrackmind Newbie

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    great information. I have a question. I found a site that is similar to what the OP was thinking about doing, but the site doesn't have subpages. It looks like a wordpress blog with multiple categories on a bunch of different topics. Using the OP's example the site has a domain of "Tennisshoes" than categories like "adidas", "nike", "reebok" etc. After digging around the site claims to have 15k unique visitors and 20k monthly page views. Maybe I'm just used to see more sites that are micro niches posted on BHW opposed to larger sites, but I can't really see how he getting that much traffic on a site that doesn't seem to be that targeted? Sorry if to sound so newb....
     
  15. kaipi369

    kaipi369 BANNED BANNED

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    Surely, you can. All you need is quality backlinks. But i suggest you not more than 3 keywords in the page.
     
  16. blibli1

    blibli1 Newbie

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    It will be much easier to rank if you include each set of keywords in a different page which contain the keyword in the Page URL.
     
  17. aftershock2020

    aftershock2020 Senior Member

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    For your example, wp/blog style sites do have subpages, they are just targeted through the onpage navigation under those ' categorites ' you mentioned. The unique content and pages are there, with unique tags/keywords pointing at them.

    The traffic again comes from the source keyword natural search, from people actually looking for the products and information. They keep getting that same level of traffic because of a mix of new and repeat traffic coming back...it isn't all the same traffic coming back through every month.

    An online shopper mentality is completely different from that of an IM customer, for example. IM customers are on the constant hunt for information and products, where an online shopper is looking for something specific, the most information about it, as well as the ABSOLUTE BEST DEAL to get it with the least hassle and money out of pocket.

    The online shopper tends to lean for checking everything over and over serveral times before actually sticking their hand in the cookie jar to get the one they want most. They tend to show up in three major types of traffic across the board:

    1. tire-kickers, which come back over and over, trying to convince themselves it is okay to buy what they desire, or keeping coming back to watch it still remains until they can afford it.

    2. instant buyers, which have experience and ambition that go in and buy it right away, once doing the basic research to make sure it is safe and what they need.

    3. skeptic buyers, which have to get comfort with you and your site, to see that it is going to stick around, waiting for the other shoe to drop before they buy, etc....until they finally come around and want to buy.

    Then, you have automated traffic, which can play in as well but is meaningless where traffic is concerned but has a place in the process for building traffic hits to a site to make it look used when it isn't. Great for a new site to look hot when it isn't getting any notice yet, for example.

    With knowing the traffic types that are viewing a commercial product site, like shoes, for this example, we can see how repeat traffic comes back every month, no matter what the site is. It has proven interesting enough to provoke repeat visits. This is how a site like that gets traffic the way they do.

    The funny thing is that everyone worries about onsite traffic of their competition, when they should be focusing on the sales history and track record of the company, as that is where the real money is, which is what we are all after anyway...follow the money.

    Hope that helps answer your question.



     
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  18. aftershock2020

    aftershock2020 Senior Member

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    Sure it does, as it is common practice. GreyWolf gave a prime example of how to do so.

    Remember to keep that onpage content as relevant as possible, as targetting the keyword is only to get it listed but the content is what will keep it where you want it.
     
  19. david00potts

    david00potts Newbie

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    I am not a expert but also have some experience of SEO work. A website that have not any keyword in url can be to on the particular keyword but it take more time.
     
  20. onetrackmind

    onetrackmind Newbie

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    thanks for the great info aftershock and greywolf. If a bigger site is using WP with categories to target other key words than when you are building back links to your site would it be better to link back to just your homepage or your homepage and articles within your categories as well?