I ranked for a kw which took me 4 months but now i have been on the front page for last few days im not getting any clicks like i should be. I know this because i used to rank for the kw a couple of years ago. its even more traffic than it used to be then so cant be that. Ive put it down to not having a catchy title and also the title having nothing to do with the kw. My rational for this was that i recently found out that urls dont matter a shit when you are ranking a page but i forgot to consider that the title will have a big impact on whether someone wants to click or not whether its relevant to them! I am using wordpress and used post title as the permalinks. The thing is initially i had just the default wp structure of p=5 whatever. I had done 2 months or more seo using this url. So i then changed it to permalinks of post title and it seemed to redirect fine without any upset to my ranks. Now that was for the non related title. Last night i figured 'oh i can just change the title again and it will redirrect, no prob!' NO DICE! Since i changed it ive dropped off the map! When i manually put int the second url it will redirect to the new one but when i try the original p=5 urls it will go to page not found whereas before it would redirect to the second url. So it seems the bulk of my seo has been trashed doing this. Any suggestions on how to keep the seo cos i prefer not to have to wait another 4 months to rank! Its just about to hit peak season for this kw and im gonna miss it if i dont solve this soon! Maybe i could keep the old random url and just change the page title so get rid of permalinks just for that page. As the url doesnt matter to viewers its only the title why i think think arent clicking. Ideally id prefer to change url and title without messing up my seo. Any other solutions to keep the seo while changing the title/url to what i want?