As i am going to create my first adword ad campeign I faced an issue. Suppose for a search term suggested bid is $1 . so it means if i bid $1 then my ad will show above all the ads in SERP but can i bid $0.1 despite of the fact that it will show below all of the ads ? Am I wrong ? Another Thing If No one is Advertising for a particular term in USA (according to live result via google.com/ncr) why google is showing competition as HIGH and suggests bid around $1.3 . Can i bid $0.1 and my ad will be on TOP of SERP ?