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Can copying competition’s campaigns bring same success?

Discussion in 'Adwords' started by 50cent, Jul 27, 2010.

  1. 50cent

    50cent Regular Member

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    Hi

    I am new to Adwords because I only currently rely on SEO. But I have discovered 3 competitors who are enjoying big level of enquiries from their Adwords campaigns.

    My question is..if I took the URL's of these sites and fed them through keyword spy and spyfu and then almost copied their Ads and targeted the same keywords, would I get the same level of enquiries coming in (assuming similar quality landing page is used)? Or am I oversimplifying this?

    I am already on the lookout for anyone who has keyword spy/ spyfu to help me get the competitors keyword lists for a few $'s, so let me know if you can help their too.

    Your input will be greatly appreciated

    Thx
     
    Last edited: Jul 27, 2010
  2. Scritty

    Scritty Elite Member Premium Member

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    Nope. It's a naff idea. Google will give them the cred for being "first" like they do with everything else.

    You won't know their page score and word score, but take it from me - it will be higher than yours. This will totally FU your R.O.I

    Do some keyword research and hit the next tier. Pay a lot less for your traffic and get a far better ROI

    Scritty
     
  3. 50cent

    50cent Regular Member

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    Thanks for the reply scritty! SO what will be the problem, G wont like the same/ similar Ad copies? if thats the case then i guess i can work on variations of the Ads. But would targeting on their same keywords (shown bu spyfu/ keyword spy) be a problem too, since you suggest "they were there first"? Thanks and sorry for sounding too noob if i am over simplifying anything (i;ve been stuck in SEO for too long to even consider adwords b4)..

    Can you pls elaborate on hitting the next tier?

    Thanks in advance
     
  4. Scritty

    Scritty Elite Member Premium Member

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    Ok two things.
    First, the adsense is ranked from 1 to about 6. There can only be one number 1, and the guy who was in there ahead of you with the same campaign will have it.

    You will pay more (assuming you come in second - it's sometimes not so obvious what exact keywords your competition is targetting - - -remember it's not just one - you put in a list, and can change it at any time)

    So go long (or longer) tail than you suspect your competitor is.

    Say for example he is doing (as far as you can tell) "Adidas Trainers" and "Nike Trainers"

    You should target something like "2011 Nike trainers" or "Adidas Running Shoes"

    If you check something like keyword samurai, you will see these get plety of hits.

    The year one is a great idea, Googles algorithms are absolute SHIT, and constantly give 1st page ranking to information that is so out of date it's be dangerous to use it.

    Google "World Cup Soccer" and find a load of crap on page one about the fucking Korean World Cup that was 8 YEARS AGO

    Google "Warcraft" and find pages that talk about how "The Burning Crusade" will be a great expansion, with dates on articles 3 or 4 years old and information that's completely fucking useless BUT IT'S STILL ON PAGE 1 FOR THE BRAND KEYWORD


    Wimbledon tennis still has Pete bloody Sampras on about 5 sites on page 1.
    I mean Googles alogithm ranks maturity so MASSIVLEY high , that it posts page after cocking page out of date, meaningless drivel..

    Ok rant off...

    What I'm saying is many people get around googles utter shite algorithms by putting the year in the post

    "Best PC deals 2010" Longer tail - more targetted.

    For fashion items look ahead "Reebok sneakers 2011"

    It's a great way to get in early, and it refreshes every year.

    There are other ways to do it. But look ahead, think a slightly longer tail.

    My rule is. Look at Market Samurai, and for 10,000 monthly searches or less think exact word (brand or product) between 10,000 and 100,0000 go to 2 words and 1000,000 plus 3 MINIMUM.

    Unless you have gazillions to spend, don't waste your time and effort trying to piss in the same pot as people with multi million a year ad budgets. You will lose.

    So long tail and don't copy ads.

    (one caveat - now and then you see an ad that is so nearly a goo ad and you know you can make it better.

    I saw this one once for Antique clocks and time pieces - the twat had called them "time peaces" . I watched the ad run for about a month, I saw what he was doing, jumped in and did it right.

    Anyway - good luck amigo.

    Scritty
     
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  5. 50cent

    50cent Regular Member

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    wow, many thanks for such a comprehensive reply! I really appreciate it :) See the main motivation for me to look at adwords (over SEO) for the first time was this: I got to learn that the competitors on whom i want to do a keyword spy run on are enjoying an excellent ROI. They are spending like a £1,000/ month to see very attractive returns (in the order of at least 10 times the investment), so i figured even if i have to say pay double on cpc (£2,000) the ROI will still be good.

    cheers again