Hi I have searched for keywords "boston hookah" I found habibilounge.com is in 3rd position and sheeshaboston.com is in 7th position in google search first page. So i made a query on both these website links: 1. I found Sheeshaboston.com website is from may 2008 , while habibilounge.com is from may 2009. 2. Sheeshaboston.com has more backlinks than habibilounge.com 3. I made a web optimization report on both sheeshaboston.com and habibilounge.com through IBP , i found 85 mark for sheeshaboston and 25 mark for habibilounge.com my question is if sheeshaboston.com has more backlinks, it is well optimized, what factor keep it in 7th ranking and what factor makes habibilounge.com to 3rd ranking on the keyword "boston hookah" can any good SEO put some light on this?