So I live in the USA. My friends and I were at an international market today, browsing through the Eastern European section. We saw this jar of horseradish mayo with a hilarious looking label. After laughing at it for about two hours straight, I composed myself enough to take this picture. It appears to be Russian/Ukrainian/E.European in origin. Can anyone from these regions tell me anything about it? Is that guy their mascot or something? It's just hilarious to me for some reason.