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Can a company show up when a competitor name is searched?

Discussion in 'White Hat SEO' started by audioinjection, Dec 17, 2010.

  1. audioinjection

    audioinjection Registered Member

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    I'm doing some SEO for a friend's company. The competition is really just one other company that does something similar, but has been around longer. The goal is (if possible) to get his company to show up when the competitor name (or name + keywords) is searched.

    I'm thinking it is perhaps possible, if....

    -We use the competitor's name throughout the text (and maybe buttons and even pages) of the website, as a reference to the "style" of the product (ex: "our product is similar to the BHW style forum....") in order to help. Also use the blog to get the competitor's name on the site as well. Make it look "natural".

    -Link to their site.

    -Write press releases, ezine, articlebase, ect., articles reviewing both companies and several keyword terms. Squidoo, ping it out. Social networking and more.

    My question is...... CAN this work? I'm not an SEO pro, but I have a feeling it CAN be done. If anyone has heard of this, or has any input I would appreciate.
    :drinking2 Cheers BHW!
     
  2. Lawrencess

    Lawrencess Junior Member

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    A keyword is a keyword, even if it happens to be the legal name of a competitor.

    Keep in mind, your competitor will know when this starts doing this, because they can see the Google results too.

    You will need to keep in mind the legal implications of using a competitiors name in your own content though.
     
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  3. GreyWolf

    GreyWolf Executive VIP Jr. VIP

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    Yes you can definitely do that, and the things you described would be the way to do it.

    You do have to be careful about the context in which you use the other company's name, but you can find legal ways to include the name in your site content, article marketing, blog commenting, and any other backlinks you build. If you can do a good enough job of it then you can not only outrank the other company for the regular keywords but also for the name itself.

    As Lawrencess pointed out - a keyword is a keyword. If you want to rank for it you just need to use it.
     
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  4. vishyjames

    vishyjames Regular Member Premium Member

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    you can get into trouble. but it is possible.
    if the company is popular - it will be hard to beat them as they already probably have many keyword ( business name ) anchor links already.
     
  5. TyphoonAgency

    TyphoonAgency Regular Member

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    Considering that there are possible legal implications, it might be better to stick to the idea of generating a lot of good content and concentrating on links, etc., so that you come above them in searches. That's a much more viable long term strategy and creates a brand for your friend, rather than reinforcing the dominance of the competitor's brand.
     
  6. Dragn

    Dragn Regular Member

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    on legal status:

    If you for instance, say:

    "Blackhatwebsite.com FAR surpasses other Blackhat sites such as Blackhatworld.com" you could get into a world of shit

    HOWEVER, if an article written and posted on squidoo that doesnt in any legally obvious way belong to you or come from anyone related directly to the company website, happens to say something along those lines, that is no more than a customer review of the two companies, and if you happen to find out about that article and use captions of it in a blog update on the site, as far as I know, that doesn't have any legality problems

    Get fancy, have someone code up some type of guestbook or something, remember guestbooks? make one that can be crawled, fill it up with customer reviews, and have a shitton of them say something like "I used blackhatworld.com first, but this product far surpases it! thanks!" etc etc.
     
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  7. audioinjection

    audioinjection Registered Member

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    Dragn, I like the way you're thinking!!! I'm surprised at how many "BH'ers" here are scared of the legal implications. :261:

    No, I understand the concern, BUT I also believe that it can be done without necessarily breaking any copyright laws, etc.

    Once again, I'm going to stick to plenty of (imaginary) customer reviews and articlebase reviews to get there. It may take a while to get his company's main page on page 1, but it only took 2 days to get a review article to the TOP of page one, which reviews and links both sites. Let's just say that my buddy received a much more favorable review!!

    :frog:
     
  8. krzysiekz

    krzysiekz Senior Member

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    They should be scared. When dealing with a friends business, I am assuming it is a physical brick and mortar type.

    With this assumption, you cannot just go screwing around and not care about any legal trouble in this case.

    I have a similar idea for our business. But, I was wondering, what if I made profile backlinks and/or blog comments using the competitors name as the 'anchor' text.

    This would bring our site up when people search their name, but still not sure if it would be legal!

     
  9. audioinjection

    audioinjection Registered Member

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    WOW, I thought this was a Black Hat SEO forum, not a legal eagle camp!

    Seriously, imagine YOU have a business and MY business has alot of user comments and reviews comparing the 2 businesses and MY business site gets a better ranking. Are you going to SUE me?

    Good luck with that.

    Seriously, think about how far that would go in court. All of the SEO juice is coming from anonymous comments and such. Are you going to get the court to order a search warrant and track ALL computer activity, just over a small business complaint?

    Really, let's keep the SCARED talk out of my thread please, as we've covered that enough. This thread has already given me the info that I needed to move forward, so if you think it's legally risky, then go complain at a law forum, because otherwise you are.... :deadhorse

    Seriously y'all.... "No excuses. Play like a champion!"
     
  10. Bostoncab

    Bostoncab Elite Member

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    So I am pursuing this within my own niche after hearing a few weeks ago that if you search for Conana Obrien you get results to Jay Lenno`s tonight show website.

    The way I decided to go about it was to register another domain. Call it neutral ground.

    On this domain there are reviews of all of my competitors in the local market. Nothing to slanderous. Mostly copied reviews from major review sites with the comments spun and commented on.

    This new "neutral ground" blog is sponsored by...guess who? With it made perfectly clear that it`s a paid sponsorship available for a price. That way if one of my competitors should happen to want to purchase the ad spot once I am out ranking them on their own business name. They are welcome to do that.

    I hope it comes to fruition. I would love to see the f*&ker write me a check.
     
  11. surftrish

    surftrish Registered Member

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    when I first started my offline business and built it's website, I put my competitor's name all throughout the metatags in my site. just seemed like a good idea at the time as they were the top dogs in the area. Never heard from them.

    I'm sure you could expand on this in a multitude of ways and, should your competitor be IM savvy, you'd be more likely to get a knock on your door.
     
  12. audioinjection

    audioinjection Registered Member

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    Best of luck to you, I'm sure you can pull it off!! As mentioned, I'm using some well ranked Articlesbase articles to link and review the 2 companies back to back. Although in your method you are throwing a 3rd site into the mix (your site/competitor site/new review site) which may or may not help. I figure it's similar to the articles I'm using, in that the articles are a "3rd party" which can still divert traffic to my site while also getting google to recognize the sites as "similar" or "relevant" to one another.



    I hear that the metatag method doesn't do much anymore, but haven't tried myself. Staying away from that on this one, since it's my buddy's site and he used to work for the competitor. I would like to see some "user comments" or a guestbook on his site so that way "someone else" could mention the competitor's name on his page.... *wink wink*
     
  13. bizroot

    bizroot Supreme Member

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    As Lawrencess and Greywolf suggested it's possible... If you are smart enough which seems from your post then I don't think you will ever face any legal problem...

    Lots of good advice in this thread... Also BH doesn't mean stupidity so every kind of talk is needed... People need to know about implications of their action...

    BH doesn't mean illegal it's just manipulation of set rules... :)
     
  14. forwardforce

    forwardforce Newbie

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    You will need to keep in mind the legal implications of using a competitiors name in your own content though.
     
  15. audioinjection

    audioinjection Registered Member

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    Thanks for letting us know you haven't read ANY of this thread, and also for repeating exactly what's already been said Forward.



    :bling1:
     
  16. nexozeon

    nexozeon Junior Member

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    If they have a legal US trademark do not do it, its not worth it, just do a better job of doing your job... you know like out work them, dont hijack there name. Trust me I fucked with someone once and learned my lesson...
     
  17. catnipking

    catnipking Junior Member

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    This certainly can be done - but as with many things IM related, it's a very grey area legally. I think a lot of the people on this thread expressing concerns are just worried for your buddy, within the context of what you might be getting him into should you have the misfortune of picking a fight with the wrong competitor. Things could go bad for your buddy, really bad. In theory, so long as you are using your competitors name only to define your competitor (in situations where the competitor could not be accurately defined otherwise) this is called "nominative use" under the law, and is allowed - however, you are not legally allowed to utilize someone else's trademark for profit - so things get hairy. Area's like the one you are delving into are a lawyers playground - so I hope your buddy has an LLC and not just a DBA, seeing how you are intending to put his feet to the fire.

    Don't get me wrong - chances are you will rock it free and clear, but just remember everything you do online is track-able and permanent - if you make the wrong move, the wrong comment, even one, and get unlucky with a pissed off and knowledgeable competitor - your buddy's biz could be toasted.