I'm doing some SEO for a friend's company. The competition is really just one other company that does something similar, but has been around longer. The goal is (if possible) to get his company to show up when the competitor name (or name + keywords) is searched. I'm thinking it is perhaps possible, if.... -We use the competitor's name throughout the text (and maybe buttons and even pages) of the website, as a reference to the "style" of the product (ex: "our product is similar to the BHW style forum....") in order to help. Also use the blog to get the competitor's name on the site as well. Make it look "natural". -Link to their site. -Write press releases, ezine, articlebase, ect., articles reviewing both companies and several keyword terms. Squidoo, ping it out. Social networking and more. My question is...... CAN this work? I'm not an SEO pro, but I have a feeling it CAN be done. If anyone has heard of this, or has any input I would appreciate. :drinking2 Cheers BHW!