Discussion in 'White Hat SEO' started by ThopHayt, Jun 22, 2012.
Does 301'ing EMDs to your domain help you rank in the terms that the 301'ed EMDs match? Or no???
EMDs were a great approach about 8 years ago. Today, their value is very limited, because Big G has largely limited their influence to situations where a particular brand is involved. So, if you're Proctor and Gamble, having palmolive.com is used to help people find that particular product. If you're targeting a keyword that isn't a brand, it's going to be pretty easy for a competitor to outrank you simply by creating more valuable, useful content and building more authority.
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