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Can 301'ing EMDs help you rank in those terms?

Discussion in 'White Hat SEO' started by ThopHayt, Jun 22, 2012.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Jul 25, 2011
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    Does 301'ing EMDs to your domain help you rank in the terms that the 301'ed EMDs match? Or no???
  2. hatcheck

    hatcheck Junior Member

    May 23, 2011
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    EMDs were a great approach about 8 years ago. Today, their value is very limited, because Big G has largely limited their influence to situations where a particular brand is involved. So, if you're Proctor and Gamble, having palmolive.com is used to help people find that particular product. If you're targeting a keyword that isn't a brand, it's going to be pretty easy for a competitor to outrank you simply by creating more valuable, useful content and building more authority.