Some of you have certainly come across these two words: Dynamic Tracking. Today, I?m gonna explain what this means and how important it is for those of us dedicated to Media Buying. Dynamic tracking is a tool that allows you to send information from the ad-network of your choice to your affiliate network. This basically means your affiliate network is going to be able to display visits, conversions, and revenue, all categorized by parameters. This gives you something incredible: the chance to cross-match and track the data of banners, campaigns, site, etc. By implementing a dynamic tracking, you can categorize parameters, understanding the variations that appear on multiple stats of your affiliate network. With dynamic tracking, you?re sure to always get a detailed report on the profit of each site, banner, campaign and so forth. This ability to get detailed info gives you the chance to compare and improve. That?s what you need to be able to optimize as thoroughly as possible. Track your campaigns, analyse the data, make smarter decisions and earn big! Hope this helped! Cheers!