I'm really confused and feel de motivated on starting a project without actually knowing it's earning potential. I do not know any other metric except alexa which shows popularity of a website. I know a niche where i can reach above 20,000 global level. But im not sure about the earning potential. It will have mostly USA, India,UAE Traffic. Due to this im postponing my most of site making. Do anyone have better idea of looking at earning potential of a project with alexa metric ? Monetization : Adsense mostly.