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Calculating Conversion rates, do I REALLY need that much traffic?

Discussion in 'Black Hat SEO' started by Trevor J, Oct 10, 2013.

  1. Trevor J

    Trevor J Junior Member

    Apr 4, 2013
    Likes Received:
    Ok, so I have a review based blog which leads out to a free trial of a product. Customer enters CC gets free trial etc. My goal was initially to make 3 sales per day from this blog. But when you start breaking down the theoretical math, to make 3 sales a day it seems like i would need RIDICULOUS traffic just to make 3 sales a day. For example:

    10% click through review to product website (estimate based on keywords for the product), 10% convert on LP(based on advertisers stats).

    So if 10% clicks through, that is 10 out of 100 visitors. Then you have 10% of that which will make a purchase which brings it down to 1 sale per 100 visitors. Now if I want 3 sales per day (hoping no refunds occur), I would need 300 uniques a day, or roughly 9,000 uniques a month. Do these numbers seem right? It seems like grabbing 10k uniques a month for a niche product seems extreme.

    Any thoughts on anyone who has done a review blog before?
  2. lmxftw

    lmxftw BANNED BANNED

    Mar 11, 2013
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    it depends on your product... some niches tend to convert better than others for example targeted software (not seo bots) will always convert better than health products or MMO

    if you're offering a review and free trial of something like an alternative to Photoshop you can be damn sure it's gonna convert photoshop guys but won't do crap for people looking to 'upgrade picasa' ...

    300UV's might be enough for you to make 3 sales a day ... you just have to find the right product
  3. mnhweb

    mnhweb Regular Member

    Apr 29, 2009
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    I don't see the problem... 300 uniques visitors per day is nothing!
    You need to learn to climb before you can go!
    Learn the basic SEO first and start the link building
  4. BlackCod

    BlackCod Regular Member

    Jan 31, 2012
    Likes Received:
    Westside Earth
    That sounds pretty good 300 visitors a day is nothing and a 10% conversion isn't bad. At the end of the day it depends on the product and your traffic.
  5. DamageX

    DamageX Elite Member

    Sep 17, 2008
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    Former nomad
    1. 10% CTR and 10% conversion rate may be a VERY optimistic expectation. Depending on the product, landing page, call to action etc. it may well be shit. It could also be a lot better though, so you can fall on either side, depending on your optimization skills.

    2. 300 visitors/day to a single product review may be too much to hope for, depending on the product and its popularity. However, why not kick in lots of reviews of other (similar) products and get trickles of traffic to each? Just a thought.