Hello ! I own a Cab company , currently gettings pick-ups from other people's websites , with the commissions our profit is close to 3 - 5 dollars per pick-up with a maximum of 10 pick-ups a day which is really low. I've decided to make a site for my company. I have some experience with building sites and a bit in SEO. I do have a couple of blogs ( a tech blog and funny pictures blog in the making ). I know that SEO is really important for those. Now my main supplier Gets a lot of orders everyday , but spend around 1000$ a month on adwords. Of course the orders are for 10 drivers not for one. ( the site has no pr , 2 backlinks that's it no real seo was done ) I own one cab for now since we don't have much profit , I cannot spend 1000s of Dollars on adwords. But I can spend A couple hundreds though. Or I can spend on SEO , on companies like SEOsharks for example. I checked the keywords that I need on the adword keyword tool , and saw 1000 000 Global monthly and Competition Low ( Does that mean it's easy to get on first page ? ) So My question really is , Should I spend on advertising or should i spend money on SEO ? Also one last question If I can get your opinion on my Domain name. I wanted to get Utahcabs.com but it's taken. So My second choice is newyorkcitycabtours.com , but newyorkcitycabs.net is available. Should I get newyorkcitycabs.net or a .com ? I know that .com being priority on SERP and for SEO is a myth. But Just wanted your opinion. Thanks a lot ! Hope you'll help me !