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Buying websites doesn't make any sense, why do people buy websites?

Discussion in 'Site Flipping' started by GoodBook, Oct 4, 2019.

  1. GoodBook

    GoodBook Junior Member

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    Hi,

    Most of the websites I see, they are all paid traffic. For example, all the shopify stores get traffic mostly from fb ads, now, if that site were to get traffic and earn lets say $5,000/month on average, how can that site be worth about x20 or what ever multiples. The seller can just rebuild same site and advertise again to achieve same result. Even if the sites that have SEO traffic, the seller could just remove the backlinks and the rankings and traffic stops immediately. Yet, everyone is still buying websites.

    Please make me understand.

    Thanks
     
  2. RightFootFanatic

    RightFootFanatic Regular Member

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    Some people just don't want to do the work and rather buy turnkey ready pages. So they're primary paying for the service?
     
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  3. MisterF

    MisterF Moderator Staff Member Moderator Jr. VIP

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    Any seller who sells more than one of the same niche / keyword sites would just be shooting himself in the foot. Who would buy from them, if it was found to be true?
     
  4. ContentExpert

    ContentExpert BANNED BANNED Jr. VIP

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    Those paid-for campaigns are usually inclusive of such sales (so traffic can be maintained).

    Also, you have identified a niche that many exploit to make money; flipping sites.
     
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  5. Surgation

    Surgation Jr. VIP Jr. VIP

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    Laziness. Is the biggest killer. People prepared to pay for things rather than earning them!
     
  6. TheVigilante

    TheVigilante Jr. VIP Jr. VIP

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    You should really ask those sellers by showing interest in their projects because they would be the best bet to answer your question :)
     
  7. GoodBook

    GoodBook Junior Member

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    Alright, I get it, so buying online business isn't about buying any asset, rather, buying true knowledge that saves time.

    /thread close.
     
  8. aristocratic

    aristocratic Jr. VIP Jr. VIP

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    When you buy the Shopify store you buy the winning fb ads also. So its not the same like building a brand new website.
    Building a brand new store will take you time to find winning ads or maybe never find them and lose money.
    Of course x20 its not reasonable price to me !
     
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  9. GoodBook

    GoodBook Junior Member

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    Yes, I get, so we are buying winning ads also.

    fb ads, it should be like 4 - 8 multiples, but if it's search traffic, then 20x makes sense.
     
  10. RightFootFanatic

    RightFootFanatic Regular Member

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    Quite bold statement... We bought competitors tho gain larger market shares, or acquire ip etc.
     
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  11. Surgation

    Surgation Jr. VIP Jr. VIP

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    Suppose it is quite a bold statement, I more meant the people who do not buy to capture market share. :) I meant the lazy people who buy because they can't be bothered to do the work themselves. :)
     
  12. seoz87

    seoz87 Senior Member

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    Why people buy websites:

    1. Scaling an already earning & established business is comparatively easy
    2. Your time investment is significantly decreased when you bought a website
    3. Acquire competition
    4. Acquire brand reputation etc

    The seller can build the same website again!
    its not that easy anymore. Try running 2 sites with 2 different domain but on same niche or product. Use same seo techniques and everything...you'll know that not both of them performs the same way
     
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  13. GringoMonkey

    GringoMonkey Elite Member

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    Building a new website and scaling an existing website are two completely different skillsets.

    Most people i have come across who have built up their own business, have no idea how to scale it and so it stagnates.

    Most people i have come across that know how to scale an existing businesss have no idea how to build one from nothing.

    If you are buying an existing business and have no idea how to scale it, you probably should not buy it.
     
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  14. calculataur

    calculataur Newbie

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    i sold my website to the competition...
     
  15. Nut-Nights

    Nut-Nights Jr. VIP Jr. VIP

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    It's not that easy to find a niche that sells well on FB and other advertising companies.
     
  16. br3ach

    br3ach Junior Member

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    It's an investment. You pay more upfront to buy an established, proven earner and hold it, add to it and recoup your initial investment and then profit.

    Making yourself or buying ultimately requires the same resources, give or take. One may cost more $ than the other but there is a huge time commitment required if you do it all manually yourself, and time is $.
     
  17. Mr Positive

    Mr Positive Jr. VIP Jr. VIP

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    Buyer beware applies when people should buy it. Another reason is lack of knowledge and greed to make money and I’m guilty of it brought a Website here for $400 on paper it looked good, but if only I knew more it was waste of my money and clever use of words by sellers hence I’ll never buy a site unless seller can provide adequate proof.
     
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  18. jul3s

    jul3s Jr. VIP Jr. VIP

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    This is funny. The majority isn't lazy but smart. They have money to invest and save a lot of time and hassle of building something from scratch that might someday be successful.

    The reply below is exactly what I’m talking about. @seoz87 great answer! :)

     
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  19. zebestof230

    zebestof230 Regular Member

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    If you have money and you don't want to bother learning all the time consuming stuff, you just put the $ in it.
    And now that people from tiers 2/3 countries make website for tier 1 countries, the websites are usually crazy cheap.
    In France, one day of my work is worth 600-1000€ (Consulting in AI).
    So in two days of work, I can buy the knowledge of people (and sometimes entire teams) + application of it as my future website. Up and running.

    When you can leverage money through internet this way, it's smarter to buy some websites even if it's not their real value.
    A person in India would be smart to invest their time to learn for internet skills, and a person from the US would be smart to pursue a carreer where he can make money to buy the India guy service. If they do the opposite, the US guy would be crushed by competition (India in my example) and the Indian guy would be paid an Indian salary to be an engineer.
     
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  20. krishnaverma

    krishnaverma Jr. VIP Jr. VIP

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    It does not make sense to buy type of sites you mentioned but there is no issue in buying quality sites.