Do you buy high PR homepage links? Do you recommend it? My thoughts are... it is tricky. I have a client that runs a business that supports 10+ employees. The penguin updates have lost them 30% of their traffic, which hurts. Their competitors are buying high PR homepage links. The unnatural link penalty seemed to target high PR links that were bought Its tough. To compete, we have tough decisions to make. What would you do? Risk the penalty?