If you buy a domain that has expired and been deleted... The idea is to buy an expired and local domain that has been ranking on page one on G, call the people who are on page two and push them up easily by redirecting the old domain to someone else's site. For example sake, let's say it's a sandwich shop and I'm doing local SEO. This domain had 50 backlinks. Can I purchase the domain and simply point it to another existing sandwich shop website with a 301 to get increased backlinks? will I have to build matching content on the new site containing the anchor text's from the old one? Will the new site get all of the link power even though the links lead to the home page only or do I have to build content on the new shop's site to match the backlinks. Does this work?