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Buying an expired domain. redirect subpages to root domain?

Discussion in 'Black Hat SEO' started by cloudyseo, May 25, 2017.

  1. cloudyseo

    cloudyseo Junior Member

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    Hey guys,

    Thanks for stopping by. I would appreciate your input here.

    I've found a domain in my niche that is about to expire in few weeks...Has a great backlink profile...the problem is that there are many backlinks pointing to subpages such as /user/324324/ since on that domain was some kind of social platform as well where people were registering and posting stuff (articles, etc..)

    I want to take the domain because 1) has strong backlinks on the root domain, 2) is super old and 3) is exactly my niche.

    My questions are: What to do with the backlinks from those subpages...should I 301 redirect them to the root domain? Is this a good idea? or should I just ignore them?

    Thanks for your advice guys.

    Cheers
     
  2. Nargil

    Nargil Jr. VIP Jr. VIP

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    Well, I can assure you that you will never ever catch that domain, if that's what you are planning to do. :)

    If the backlinks are really spread all over the inner pages, then I would consider a redirect. If there's too many inner URLs that you cannot recreate them that is. If most links point to homepage, then leave it as it is.
     
  3. cloudyseo

    cloudyseo Junior Member

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    I can get it via auctions if I want to, I can assure you of that :) I'm just wondering if it's worth to go for it or not...
     
  4. Nargil

    Nargil Jr. VIP Jr. VIP

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    Depends on how many point to homepage and how many are spread out. I wouldn't do too much of a big deal out of it. But if you are not 100% satisfied, then another domain is just behind the corner :)
     
  5. cloudyseo

    cloudyseo Junior Member

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    Thanks for your advice. I will do more in-depth research on the backlink profile...I just want to know if I can "take advantage" somehow of those inner pages that have backlinks...
     
  6. drstew

    drstew Jr. VIP Jr. VIP

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    You should always be building out the subpages on your PBN's that have the most backlinks pointing to them. Don't 301 any of them to the homepage this is a footprint that Google has deindexed domains from before.

    Build those sub-pages and make sure you have a contextual link going back to the homepage from them ;)
     
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  7. cloudyseo

    cloudyseo Junior Member

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    Good point. Thanks for the advice man.

    I forgot to mention that I am not planning to use this domain in my PBN....I will create another money site out of it.
     
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Then don't mess with 301's on this one. Rebuilding the lost URLs is a great idea. Also a domain doesn't get its overall authority because its internal links point to the home page, it gets it naturally with contextual links pointing at the domain. This is how a www.example.com site gets authority for example.com domain without any links pointing at the domain (all point to www).
     
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  9. cloudyseo

    cloudyseo Junior Member

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    Rebuilding the lost URL's is not the best in this case I guess...since some URLs with good backlinks are /user/324324/

    I'm thinking to just ignore those subpages and that's it. The root domain has decent bl profile...i hope that will help with authority.
     
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  10. judaculla

    judaculla Jr. VIP Jr. VIP

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    And what if the current owner decides to renew that domain?

    You know that saying about when you can't spot the sucker in the room?

    I would redirect any urls that have anchors that you'd want pointing to your homepage, and create some inner pages to redirect everything unrelated to. Legit pages with content, just nothing you're trying to rank.

    This will help you milk any of the backlinks that would help you rank for keywords you're after, while at the same time avoiding crawlers registering a lot of 404 errors.

    Blanket 301 redirects to your homepage is a bad idea 90% of the time. I'm guessing that the diversity of links and content pointing to a social media platform would definitely qualify as part of the 90% of times.
     
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  11. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    Your first concern right now, IMO, should be to win the auction for this domain. Surely a domain with such good metrics has 20 sharks aiming for it right this minute.
     
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